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Boberdoo: Lead Distribution and Call Routing Software

Boberdoo helps lead brokers and sales teams manage the flow of leads, calls, and clicks. It is designed for agencies that need to automate lead routing, bidding, and billing.

At a glance

Category
Sales
Best for
Lead brokers, Lead generators, Performance marketing agencies, SEO agencies, Sales teams
Pricing
Pricing is month-to-month based on average daily inbound actions, with average client spending between $500 and $3,000 per month. There is a $250 setup fee. Optional add-ons include LeadQC ($0.02 to $0.20/lead) and Bid Experiments ($500/month).
Key use cases
Real-time lead routing, Inbound call management, Ping/Post auctioning, Lead capture deployment
Integrations
Twilio, TrustedForm, Jornaya, Anura, Trestle
Official website
boberdoo.com
Screenshot of Boberdoo website

Boberdoo is a SaaS platform for the lead generation industry that supports the distribution of web leads, phone calls, and clicks. It is designed for lead sellers, buyers, SEO agencies, and lead brokers who match consumers with service providers in real time.

The software supports the automation of lead business tasks, including distribution logic, accounting, and compliance management. It includes routing methods such as parallel pinging and an Earnings-Per-Lead algorithm to help users manage how leads are assigned to buyers.

Additionally, the platform provides tools for capturing leads via a no-code form builder and routing calls through a Twilio integration, allowing users to manage multiple generation methods within one system.

Buyers should note that the platform is specialized for performance marketing and requires an initial setup fee. Those with specific compliance needs can utilize the built-in governance tools and available third-party verification integrations.

Key Features

Real-time lead distribution

Routes leads to buyers using various logic variations, including price-based, priority-based, and weighted distribution.

Call routing with Twilio

Supports standard call routing, live transfers, and custom IVRs by integrating with the user's own Twilio account.

Ping/Post software

Includes dynamic auctions and parallel pinging to help manage lead pricing and delivery.

No-code form builder

A drag-and-drop editor for creating multi-step forms with conditional logic and TCPA readiness.

AI bid optimization

Uses AI models to calculate bid adjustments every 10 minutes to support revenue and margin optimization.

Automated billing

Supports buyer auto-rebilling and multiple billing options to assist with lead accounting.

Compliance management

Includes tools for regulatory governance, data retention policies, and integration with compliance scrubbing services.

Use Cases

Real-time lead routing

Distributing incoming web leads to a network of buyers based on specific filters and bidding logic.

Inbound call management

Routing phone leads to agents or buyers using Twilio integration and custom IVR setups.

Ping/Post auctioning

Managing dynamic auctions where multiple buyers bid on a lead before it is posted to the winner.

Lead capture deployment

Using a no-code builder to create and update landing page forms without relying on developers.

Best For

Lead brokersLead generatorsPerformance marketing agenciesSEO agenciesSales teams

Integrations

TwilioTrustedFormJornayaAnuraTrestleReal Phone ValidationContact Center ComplianceBriteVerifyIPQualityScore

Pricing

Pricing is month-to-month based on average daily inbound actions, with average client spending between $500 and $3,000 per month. There is a $250 setup fee. Optional add-ons include LeadQC ($0.02 to $0.20/lead) and Bid Experiments ($500/month).

FAQ

How is Boberdoo priced?

Boberdoo uses a month-to-month model based on average daily inbound actions (pings, posts, API calls, or phone calls). Average spending typically ranges from $500 to $3,000 per month.

Is there a setup fee for Boberdoo?

Yes, there is a $250 setup fee for onboarding and initial system configuration.

Does Boberdoo handle phone calls?

Yes, it provides call routing and live transfers by integrating with the user's own Twilio account.

Who is Boberdoo designed for?

It is designed for lead sellers, lead buyers, lead brokers, and marketing or SEO agencies that need to distribute leads, calls, and clicks.

Source category: Sales

Source subcategory: Sales Enablement

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