AI TOOL PROFILE
Betterlytics | Privacy-First Web Analytics
- Data and Analytics
- Analytics and Reporting
- Small Businesses
- Marketing Agencies
- Privacy-conscious website owners
- Developers
Pricing
Betterlytics offers a free Growth plan for up to 2 sites and 10K events/month. A Professional plan is available for $7/month for up to 50 sites. Enterprise pricing is available for unlimited sites.
At a glance
- Best for
- Small Businesses, Marketing Agencies, Privacy-conscious website owners, Developers
- Key use cases
- Privacy-Compliant Traffic Monitoring, Conversion Path Analysis, Frontend Performance Auditing, Marketing Campaign Attribution
- Integrations
- Slack, Discord, Microsoft Teams, Webhooks, Next.js
- Official website
- Visit Betterlytics official website
How AI is used
Betterlytics is a web analytics tool designed for those who want to understand their audience while prioritizing visitor privacy. It uses a cookieless approach, which may help businesses avoid the need for cookie consent banners while remaining compliant with GDPR and CCPA regulations.
The software is aimed at small businesses, agencies, and developers. It provides a mix of traffic metrics and observability tools, such as session replay and error tracking, with data hosted on servers within the European Union.
Beyond basic page views, it supports tracking user journeys and conversion funnels to help teams understand how visitors interact with their site. It is available as a managed cloud service or can be self-hosted using its open-source codebase.
Buyers should confirm their data retention needs and the number of sites they intend to track, as these vary between the free and paid tiers.
Key Features
Cookieless Tracking
Collects website analytics without using cookies or personal data to support compliance with GDPR and CCPA.
Session Replay
Provides anonymized recordings of user sessions to help identify usability issues.
Client-Side Error Tracking
Captures and groups frontend errors with stack traces and breadcrumbs to help debug site issues.
Uptime & SSL Monitoring
Tracks website accessibility and monitors SSL certificate status to help prevent expired connections.
Core Web Vitals Tracking
Measures page performance metrics including LCP, INP, and CLS.
MCP Server
Includes a Model Context Protocol server that allows AI assistants to query analytics data and funnels.
Use Cases
Privacy-Compliant Traffic Monitoring
Tracking unique visitors and page views without requiring cookie consent banners.
Conversion Path Analysis
Using funnels and user journey tracking to identify where visitors drop off in a workflow.
Frontend Performance Auditing
Monitoring Core Web Vitals and client-side errors to support site stability.
Marketing Campaign Attribution
Using UTM tracking to measure the effectiveness of different traffic sources and campaigns.
Integrations
- Slack
- Discord
- Microsoft Teams
- Webhooks
- Next.js
- React
- Vue.js
- Angular
- Svelte
- WordPress
- Shopify
FAQ
Does Betterlytics require a cookie banner?
- No, because Betterlytics does not use cookies or collect personal data, it is designed to be compliant without requiring a consent banner.
What are the limits of the free plan?
- The Growth plan is free and supports up to 10,000 events per month for up to 2 sites, with data retention of 1+ year.
Can I host Betterlytics on my own servers?
- Yes, Betterlytics is open source under the AGPL-3.0 license and can be self-hosted using Docker.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
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