Basis Advertising Automation Platform
Basis helps marketing agencies and businesses manage digital ad operations. It is designed for teams looking to consolidate programmatic, search, and social workflows into one system.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Mid-Market Companies, Enterprise Companies
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Omnichannel Campaign Management, Programmatic Buying, First-Party Data Activation, Ad Operations Automation
- Integrations
- Google Campaign Manager, Search API, Social API, ERP systems
- Official website
- basis.com
Basis is an omnichannel advertising automation platform that integrates stages of the digital ad lifecycle. It provides tools for planning, digital operations, reporting, and financial reconciliation across channels including programmatic, search, social, and connected TV.
The platform is designed for marketing agencies and organizations that handle complex media buys. It helps centralize campaign management and communication to reduce the use of fragmented logins and siloed systems.
Key capabilities include a Demand Side Platform (DSP) with cross-device targeting and brand safety tools, as well as AI-driven automation for campaign notes. The platform also provides API integrations to connect ad servers and billing systems.
Buyers should confirm how the platform's specific automation features align with their internal approval workflows.
Key Features
Supports media activation across programmatic, search, social, connected TV, audio, and digital out-of-home (DOOH) channels.
Includes tools for cross-device targeting, brand safety and fraud protection, and private marketplaces.
An AI-driven tool designed to automate the creation of campaign notes.
Supports the use of first-party data for audience segmentation and look-a-like modeling.
Provides automated billing and reconciliation tools to help centralize media data for accounting systems.
Supports the creation of custom programmatic solutions and integration with business workflows.
Use Cases
Planning and activating ad spend across social, search, and programmatic channels from one interface.
Using the DSP to implement cross-device targeting and brand safety for digital placements.
Using a Data Management Platform (DMP) to reach specific audience segments.
Using workflow automation to support repetitive steps in the campaign setup and measurement process.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Basis is a platform that unifies the planning, activation, reporting, and financial reconciliation of digital advertising across channels like programmatic, search, and social.
It is designed for marketing agencies, mid-market companies, and enterprise-level organizations.
Yes, the platform includes AI-driven automation and features such as the Basis Assistant for automating campaign notes.
Source category: Marketing
Source subcategory: Marketing Automation
