AI TOOL PROFILE
Basis Advertising Automation Platform
- Marketing
- Marketing Automation
- Marketing Agencies
- Mid-Market Companies
- Enterprise Companies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Mid-Market Companies, Enterprise Companies
- Key use cases
- Omnichannel Campaign Management, Programmatic Buying, First-Party Data Activation, Ad Operations Automation
- Integrations
- Google Campaign Manager, Search API, Social API, ERP systems
- Official website
- Visit Basis official website
How AI is used
Basis is an omnichannel advertising automation platform that integrates stages of the digital ad lifecycle. It provides tools for planning, digital operations, reporting, and financial reconciliation across channels including programmatic, search, social, and connected TV.
The platform is designed for marketing agencies and organizations that handle complex media buys. It helps centralize campaign management and communication to reduce the use of fragmented logins and siloed systems.
Key capabilities include a Demand Side Platform (DSP) with cross-device targeting and brand safety tools, as well as AI-driven automation for campaign notes. The platform also provides API integrations to connect ad servers and billing systems.
Buyers should confirm how the platform's specific automation features align with their internal approval workflows.
Key Features
Omnichannel Activation
Supports media activation across programmatic, search, social, connected TV, audio, and digital out-of-home (DOOH) channels.
Demand Side Platform (DSP)
Includes tools for cross-device targeting, brand safety and fraud protection, and private marketplaces.
Basis Assistant
An AI-driven tool designed to automate the creation of campaign notes.
DMP Solutions
Supports the use of first-party data for audience segmentation and look-a-like modeling.
Financial Reconciliation
Provides automated billing and reconciliation tools to help centralize media data for accounting systems.
Enterprise API
Supports the creation of custom programmatic solutions and integration with business workflows.
Use Cases
Omnichannel Campaign Management
Planning and activating ad spend across social, search, and programmatic channels from one interface.
Programmatic Buying
Using the DSP to implement cross-device targeting and brand safety for digital placements.
First-Party Data Activation
Using a Data Management Platform (DMP) to reach specific audience segments.
Ad Operations Automation
Using workflow automation to support repetitive steps in the campaign setup and measurement process.
Integrations
- Google Campaign Manager
- Search API
- Social API
- ERP systems
FAQ
What does Basis do?
- Basis is a platform that unifies the planning, activation, reporting, and financial reconciliation of digital advertising across channels like programmatic, search, and social.
Who is the Basis platform designed for?
- It is designed for marketing agencies, mid-market companies, and enterprise-level organizations.
Does Basis use AI?
- Yes, the platform includes AI-driven automation and features such as the Basis Assistant for automating campaign notes.
Source category: Marketing
Source subcategory: Marketing Automation
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