{"best_for":["Marketing Agencies","Mid-Market Companies","Enterprise Companies"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/basis","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/basis.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-006.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: Basis (https://aitoolsforbusiness.ai/basis)"},"features":["Omnichannel Activation: Supports media activation across programmatic, search, social, connected TV, audio, and digital out-of-home (DOOH) channels.","Demand Side Platform (DSP): Includes tools for cross-device targeting, brand safety and fraud protection, and private marketplaces.","Basis Assistant: An AI-driven tool designed to automate the creation of campaign notes.","DMP Solutions: Supports the use of first-party data for audience segmentation and look-a-like modeling.","Financial Reconciliation: Provides automated billing and reconciliation tools to help centralize media data for accounting systems.","Enterprise API: Supports the creation of custom programmatic solutions and integration with business workflows."],"freshness_status":"fresh","name":"Basis","pricing_note":"Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.","pricing_url":null,"primary_category":"Marketing","profile_last_verified":"2026-06-04T23:42:21.121Z","secondary_categories":[],"short_description":"Basis is an omnichannel advertising automation platform designed to unify media planning, activation, reporting, and financial reconciliation.","slug":"basis","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/basis","use_cases":["Omnichannel Campaign Management: Planning and activating ad spend across social, search, and programmatic channels from one interface.","Programmatic Buying: Using the DSP to implement cross-device targeting and brand safety for digital placements.","First-Party Data Activation: Using a Data Management Platform (DMP) to reach specific audience segments.","Ad Operations Automation: Using workflow automation to support repetitive steps in the campaign setup and measurement process."],"website_url":"https://basis.com/"}