Banzai Reach: Outbound Campaign Software
Banzai Reach helps sales and marketing teams execute targeted outreach to a specific ideal customer profile (ICP). It is designed for businesses looking to drive registrations for webinars or book meetings with senior leaders.
At a glance
- Category
- Browse Sales tools
- Best for
- Sales teams, Demand generation managers, CMOs and senior marketing leaders, B2B growth companies
- Pricing
- Pricing is usage-based via a credit system with plans starting at 2,500 credits. Costs vary by outcome; for example, a webinar registration costs 1 credit and a booked meeting costs 8 credits.
- Key use cases
- Webinar and Event Registration, Content Distribution, Meeting Scheduling, Market Feedback Collection
- Official website
- Visit banzai reach official website
Banzai Reach is an outbound campaign tool designed to identify and engage target audiences through multiple channels. It utilizes a database of over 379 million verified contacts, which allows users to target specific criteria such as job title, seniority, and industry.
The platform supports 14 different campaign types, including webinar registrations and booking direct meetings. It handles outreach execution via email, phone calls, voicemail drops, and strategic gifting.
Buyers should note that the platform operates on a credit-based system where different outcomes have different costs. Additionally, the first event requires a two-month lead time.
The tool includes Reach Phone AI, an AI-powered phone agent designed to contact B2B and B2C prospects to support existing campaign workflows.
Key Features
Verified Contact Database
Access to over 379 million verified contacts to identify and target a specific ideal customer profile.
Multi-Channel Outreach
Supports campaign execution through email, phone calls, voicemail drops, and strategic gifting.
Reach Phone AI
An AI-powered phone agent designed to contact B2B and B2C prospects per minute.
14 Campaign Types
Campaign workflows for goals such as webinar registration, content downloads, and booking meetings.
Custom Tracking Dashboard
A dashboard to track registrations and help measure campaign results.
Use Cases
Webinar and Event Registration
Driving sign-ups for live or on-demand webinars and in-person events.
Content Distribution
Promoting whitepapers, research reports, and case studies to capture leads through downloads.
Meeting Scheduling
Booking 1-on-1 meetings at conferences or directly with prospects.
Market Feedback Collection
Driving target audiences to complete surveys or provide product reviews.
Best For
- Sales teams
- Demand generation managers
- CMOs and senior marketing leaders
- B2B growth companies
Pricing
Pricing is usage-based via a credit system with plans starting at 2,500 credits. Costs vary by outcome; for example, a webinar registration costs 1 credit and a booked meeting costs 8 credits.
FAQ
How does Banzai Reach pricing work?
- It uses a credit-based system where costs are tied to achieved outcomes. For example, a webinar registration costs 1 credit, while booking a meeting costs 8 credits.
How much lead time is needed for campaigns?
- The first event requires a 2-month lead time, while subsequent events typically require 18-24 days.
What happens if a registrant doesn't fit the target audience?
- The platform allows users to uninvite registrants who do not fit the ICP criteria without impacting the number of paid credits.
What is Reach Phone AI?
- It is an AI-powered phone agent designed to integrate into campaigns to reach B2B and B2C contacts.
Source category: Sales
Source subcategory: Sales Enablement
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How AI is used
Banzai Reach is a multi-channel outbound campaign platform for sales and marketing teams. It supports event registration and lead generation workflows using a verified contact database and an AI phone agent. Buyers should confirm the credit-based pricing model and the lead time required for initial campaigns.
Pros & Cons
Pros
- Access to a large, verified contact database for list building
- Multi-channel approach combining email, phone, and gifting
- Variety of campaign types for different marketing goals
- Ability to uninvite registrants who do not fit the ICP without impacting paid credits
Cons
- First event campaigns require a two-month lead time
- Costs vary by the desired outcome due to the credit-based pricing model
- The Basic plan is limited to a single host for running events
