b2metric: AI-Based Customer Data Platform
b2metric helps marketing and growth teams at mid-market and enterprise companies analyze customer behavior. It is designed for organizations that use predictive analytics to support retention and multi-channel campaign optimization.
At a glance
- Category
- Data & Analytics
- Best for
- Mid-market companies, Enterprise companies, Growth teams, Marketing teams
- Pricing
- A free 'Get Started' option is mentioned, but full pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Predicting Customer Churn, Multi-Channel Campaign Optimization, Customer Segmentation, Analyzing Conversion Drop-offs
- Integrations
- Amazon Redshift, AWS DynamoDB, AWS S3, BigQuery, Google Analytics
- Official website
- b2metric.com
b2metric is an AI-based Customer Data Platform designed to consolidate customer information from various touchpoints into a single source. It uses machine learning to analyze the customer journey across websites, apps, and emails.
The software is designed for mid-market and enterprise-level businesses, particularly those in fintech, media, and telecommunications. It helps these teams identify at-risk users and analyze interactions with different customer segments.
Key capabilities include predicting churn and calculating customer lifetime value to support marketing decisions. The platform also includes an AI-Agent called ChurnShield, designed to support campaign revenue and retention efforts.
Buyers should confirm if the platform's focus on enterprise scalability meets their specific data volume and multi-channel workflow needs.
Key Features
Uses predictive analytics to identify at-risk customers and support retention efforts.
Segments customers based on recency, frequency, and monetary value to identify behavioral patterns.
Analyzes the potential long-term value of customers to help prioritize marketing resources.
Maps user steps toward a goal to help identify where users drop off in the conversion process.
An AI-driven tool designed to support campaign revenue and user retention.
Supports the creation and optimization of personalized, multi-channel marketing campaigns.
Measures user behavior over time to track engagement levels and loyalty.
Use Cases
Identifying users likely to leave the service to enable proactive retention strategies.
Using AI-driven segmentation to manage campaign flows across different marketing channels.
Applying RFM analysis to group customers by purchase behavior for targeted outreach.
Using funnel visualization to find bottlenecks in the user journey to support conversion rate improvements.
Best For
Integrations
Pricing
A free 'Get Started' option is mentioned, but full pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
b2metric is a Customer Data Platform that uses AI and machine learning to analyze customer journeys, predict churn, and segment audiences based on behavior.
It is designed for growth and marketing teams within mid-market and enterprise companies, specifically in sectors like fintech, media, and telecommunications.
Yes, it supports integrations including data warehouses like Snowflake and BigQuery, CRMs like Salesforce and HubSpot, and communication tools like Slack.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
