AI TOOL PROFILE
b2metric: AI-Based Customer Data Platform
- Data and Analytics
- Analytics and Reporting
- Mid-market companies
- Enterprise companies
- Growth teams
- Marketing teams
Pricing
A free 'Get Started' option is mentioned, but full pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Mid-market companies, Enterprise companies, Growth teams, Marketing teams
- Key use cases
- Predicting Customer Churn, Multi-Channel Campaign Optimization, Customer Segmentation, Analyzing Conversion Drop-offs
- Integrations
- Amazon Redshift, AWS DynamoDB, AWS S3, BigQuery, Google Analytics
- Official website
- Visit b2metric official website
How AI is used
b2metric is an AI-based Customer Data Platform designed to consolidate customer information from various touchpoints into a single source. It uses machine learning to analyze the customer journey across websites, apps, and emails.
The software is designed for mid-market and enterprise-level businesses, particularly those in fintech, media, and telecommunications. It helps these teams identify at-risk users and analyze interactions with different customer segments.
Key capabilities include predicting churn and calculating customer lifetime value to support marketing decisions. The platform also includes an AI-Agent called ChurnShield, designed to support campaign revenue and retention efforts.
Buyers should confirm if the platform's focus on enterprise scalability meets their specific data volume and multi-channel workflow needs.
Key Features
Churn Prediction
Uses predictive analytics to identify at-risk customers and support retention efforts.
RFM Analysis
Segments customers based on recency, frequency, and monetary value to identify behavioral patterns.
Customer Lifetime Value (CLTV)
Analyzes the potential long-term value of customers to help prioritize marketing resources.
Funnel Visualization
Maps user steps toward a goal to help identify where users drop off in the conversion process.
ChurnShield AI-Agent
An AI-driven tool designed to support campaign revenue and user retention.
Campaign Flow Management
Supports the creation and optimization of personalized, multi-channel marketing campaigns.
Retention Analysis
Measures user behavior over time to track engagement levels and loyalty.
Use Cases
Predicting Customer Churn
Identifying users likely to leave the service to enable proactive retention strategies.
Multi-Channel Campaign Optimization
Using AI-driven segmentation to manage campaign flows across different marketing channels.
Customer Segmentation
Applying RFM analysis to group customers by purchase behavior for targeted outreach.
Analyzing Conversion Drop-offs
Using funnel visualization to find bottlenecks in the user journey to support conversion rate improvements.
Integrations
- Amazon Redshift
- AWS DynamoDB
- AWS S3
- BigQuery
- Google Analytics
- Salesforce
- HubSpot
- Mixpanel
- Amplitude
- Firebase
- Snowflake
- ClickHouse
- MySQL
- Microsoft-SQL
- Oracle
- Mailchimp
- Klaviyo
- Meta
- Google Ads
- Slack
- Telegram
- Stripe
FAQ
What does b2metric do?
- b2metric is a Customer Data Platform that uses AI and machine learning to analyze customer journeys, predict churn, and segment audiences based on behavior.
Who is b2metric designed for?
- It is designed for growth and marketing teams within mid-market and enterprise companies, specifically in sectors like fintech, media, and telecommunications.
Can b2metric integrate with other business tools?
- Yes, it supports integrations including data warehouses like Snowflake and BigQuery, CRMs like Salesforce and HubSpot, and communication tools like Slack.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
More tools in Data & Analytics
Other published listings in the Data & Analytics category.
More tools in the Analytics and Reporting software type
Related listings that share the same software type for comparison and shortlisting.
