AI TOOL PROFILE
Asana: Work and Project Management Software
- Productivity
- Project Management
- Small businesses
- Mid-market companies
- Enterprise companies
- Nonprofits
- Startups
Pricing
Asana offers a free Personal plan for up to two users. Paid plans include Starter starting at $10.99 per user/month (billed annually) and Advanced at $24.99 per user/month (billed annually); Enterprise pricing requires contacting sales.
At a glance
- Best for
- Small businesses, Mid-market companies, Enterprise companies, Nonprofits, Startups
- Key use cases
- Campaign Management, Creative Production, Project Intake, Employee Onboarding, Product Launches
- Integrations
- Slack, Microsoft Teams, Zoom, Google Drive, Gmail
- Official website
- Visit asana pm official website

How AI is used
Asana is a work management platform designed to help teams move away from fragmented communication and manual tracking. It provides several ways to visualize work, including list, board, and calendar views, which may help teams stay on schedule with their deliverables.
The software is available for users ranging from individuals and small startups to large enterprises. It provides a centralized space where tasks, project timelines, and company goals are linked, which may help managers maintain visibility into project health and team bandwidth.
Beyond basic task management, Asana includes automation tools and AI features that can help with drafting status updates and building custom workflows. For buyers in regulated industries, the platform offers security and compliance controls in its higher-tier plans.
Buyers should confirm which plan level they need, as features such as portfolios, goal tracking, and native time tracking are restricted to specific paid tiers.
Key Features
Project Management Views
Supports multiple ways to visualize work, including Kanban-style boards, structured lists, and calendars.
Workflow Builder
A no-code tool designed to automate routine tasks and a set of rules for project updates.
Asana AI
AI assistance that can help draft tasks and status updates and provide summaries of project activity.
Goals and Reporting
Supports connecting individual tasks to company-wide objectives and generating progress reports.
Resource Management
Includes tools for tracking team workload and capacity planning to help balance assignments.
Admin and Security Controls
Provides a centralized console for managing permissions, security settings, and team access.
Use Cases
Campaign Management
Planning and tracking marketing campaigns in one centralized location.
Creative Production
Using automated workflows to manage creative assets from request to completion.
Project Intake
Collecting and prioritizing incoming work requests through customizable forms.
Employee Onboarding
Standardizing the onboarding process for new hires to ensure a consistent experience.
Product Launches
Coordinating tasks, dependencies, and timelines to keep a product launch on schedule.
Integrations
- Slack
- Microsoft Teams
- Zoom
- Google Drive
- Gmail
- Zendesk
- Tableau
- Jira Cloud
- Salesforce
- Power BI
FAQ
What is the difference between Asana's Starter and Advanced plans?
- The Starter plan focuses on project tracking and basic automation, while the Advanced plan adds goals, portfolios, native time tracking, and proofing capabilities.
Does Asana have a free version?
- Yes, the Personal plan is free for up to two users and includes basic task management, unlimited projects, and list, board, and calendar views.
Can Asana integrate with other business tools?
- Yes, Asana supports over 300 integrations, including common tools like Slack, Google Workspace, and Microsoft 365.
Is Asana suitable for large organizations?
- Yes, it offers Enterprise and Enterprise+ plans with advanced security, SAML, and compliance management tools.
Source category: Productivity
Source subcategory: Project Management
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