Apteco FastStats: Customer Analytics & Audience Targeting Software
Apteco helps marketing professionals analyze customer data and create targeted audience segments. It is designed for teams that need to unify customer data and manage multi-channel campaigns.
At a glance
- Category
- Data & Analytics
- Best for
- Mid-market companies, Enterprise companies, Marketing professionals
- Pricing
- Pricing is based on bundles. The Broadcaster campaign bundle starts at £155/month, and analytics bundles start at £223/month (Selector). Apteco email starts at £1.58 per 1,000 monthly sends.
- Key use cases
- Audience Segmentation, Multi-Channel Campaigning, Customer Journey Mapping, Predictive Analysis
- Integrations
- Salesforce, Microsoft Dynamics CRM
- Official website
- www.apteco.com
Apteco is a marketing insights platform designed to help businesses convert customer data into targeted campaigns. The ecosystem includes Apteco Orbit for general insights, a Customer Data Platform (CDP) for unifying data in the cloud, FastStats for data exploration and visualization, and an integrated email tool for journey automation.
It is intended for marketing professionals in sectors such as retail, finance, healthcare, and automotive. The software supports analytical techniques, including predictive modelling and clustering, to help users identify customer segments.
Buyers should note that the platform is modular, with different bundles for analytics and campaigning. Depending on the requirements—ranging from list creation to predictive modelling—users select specific bundle tiers.
Users can access the software via browser-based access through the Apteco Cloud or choose on-premise implementation options. A free trial is available to test the platform's capabilities.
Key Features
Uses analytics and Predictive Weight of Evidence (PWE) scoring to help predict customer outcomes and behaviors.
Analyzes customer characteristics to help create detailed profiles and identified segments.
Visualizes data through branded dashboards with filtering and drill-down capabilities.
Designed to unify customer data from separate systems into a single cloud-based view.
Supports the building and automation of multi-step, multi-channel marketing journeys based on customer events.
An AI-powered guide designed to help users navigate the software and find data insights.
Use Cases
Using data exploration tools to identify customer groups and create targeted lists for campaigns.
Executing and monitoring marketing campaigns across email, SMS, and social media channels.
Analyzing behavioral data to build automated, event-triggered communication paths.
Applying clustering and decision trees to help anticipate customer needs or retention risks.
Best For
Integrations
Pricing
Pricing is based on bundles. The Broadcaster campaign bundle starts at £155/month, and analytics bundles start at £223/month (Selector). Apteco email starts at £1.58 per 1,000 monthly sends.
FAQ
The Selector bundle is used for creating and sharing target lists. The Analyser bundle includes all Selector features plus visualization tools, RFM wizards, and interactive dashboards.
Yes, a free trial is available to test the software before purchasing.
It is designed for marketing professionals working with companies across various industries such as retail, finance, and healthcare.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
