Alterian Real Time CX Platform: Customer Journey Analytics
Alterian helps marketing and CX teams understand customer behavior across owned and external channels. It is designed for companies seeking to benchmark performance against competitors.
At a glance
- Category
- Browse Customer Support tools
- Best for
- Mid-market companies, Enterprise companies, CX teams, Marketing departments
- Pricing
- Plans include a Free version at $0 and a Professional plan starting at $249/month. Premium plans cost $2,500/month with an annual commitment, and Enterprise pricing is custom.
- Key use cases
- Competitive Benchmarking, Supporting Revenue Growth, Reducing Operational Costs, Improving Customer Retention
- Official website
- Visit alterian real time cx platform official website
Alterian is a customer journey intelligence platform designed to show activity before a customer reaches a brand's own channels. By combining a customer behavior dataset with AI, it helps businesses identify gaps in their customer experience and identify where competitors may be winning.
The tool is built for marketing and CX professionals. It provides analytics for observing behavior and orchestration tools to respond to those behaviors in real time.
Buyers can use the platform to analyze customer lifecycles, track market concentration, and use an AI conversational assistant to query market data. The platform is ISO 27001 certified for data security.
Buyers should confirm which plan fits their needs, as some features like Customer Behavior and Lifecycle analysis are available only on higher-priced tiers.
Key Features
Journey Insight
AI-powered analytics that provide visibility into customer journeys beyond the brand's owned channels.
Journey Action
Real-time journey orchestration designed to deliver relevant content and next-best actions.
Insight Copilot
A conversational AI assistant that allows users to ask questions about market data and surface insights.
Market Research Reporting
Interactive dashboards covering brand search, web traffic, and market concentration.
Customer Lifecycle Analysis
Tools to compare events across various stages from evaluation to retention.
Use Cases
Competitive Benchmarking
Analyzing customer journeys across 300+ markets to identify where competitors may have an advantage.
Supporting Revenue Growth
Pinpointing channels and moments that may help increase conversion and revenue generation.
Reducing Operational Costs
Identifying high-volume, high-cost journeys to support the transition toward digital-first self-service resolutions.
Improving Customer Retention
Identifying at-risk moments in the customer journey to deliver interventions that may increase lifetime value.
Best For
- Mid-market companies
- Enterprise companies
- CX teams
- Marketing departments
Pricing
Plans include a Free version at $0 and a Professional plan starting at $249/month. Premium plans cost $2,500/month with an annual commitment, and Enterprise pricing is custom.
FAQ
Does Alterian offer a free version?
- Yes, Alterian provides a Free Plan at $0 that includes top-level insights for all markets, domain and brand search, and limited daily Insight Copilot questions.
Who is the Alterian platform designed for?
- It is designed for marketing and CX teams within mid-market and enterprise companies.
What is the difference between the Professional and Premium plans?
- The Professional plan starts at $249/month and offers deeper insights and campaign research. The Premium plan costs $2,500/month, requires an annual commitment, and adds full access to customer lifecycle and behavior data.
Source category: Customer Support
Source subcategory: Analytics & Reporting
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Categories
Software Type
How AI is used
Alterian Real Time CX Platform is an AI-powered customer journey analytics tool for CX teams. It supports the analysis of customer behavior across external markets and real-time journey orchestration. Deep behavior and lifecycle reporting are restricted to Premium and Enterprise tiers.
Pros & Cons
Pros
- Provides visibility into customer behavior on external channels
- Includes a free plan for top-level market insights
- ISO 27001 certified for data security
- Conversational AI assistant for data querying
Cons
- Free and Professional plans have limited access to lifecycle and behavior data
- Premium plan requires an annual commitment
- Advanced behavior and lifecycle reporting are reserved for higher-tier plans
