Adjust Review: Mobile Attribution and Analytics Software
Adjust helps mobile app companies and marketing agencies track user acquisition across various platforms. It is designed for teams that need to manage attribution for iOS, Android, web, and CTV in one place.
At a glance
- Category
- Data & Analytics
- Best for
- Mobile App Companies, Marketing Agencies, App Developers, Performance Marketers
- Pricing
- Adjust offers a free Base plan for up to 1,500 monthly attributions. Paid Core and Enterprise tiers are available for medium and large developers with higher attribution limits.
- Key use cases
- Cross-Platform User Tracking, Ad Fraud Mitigation, Data-Driven Campaign Analysis, User Engagement via Deep Linking, iOS Campaign Optimization
- Official website
- www.adjust.com/
Adjust is a mobile measurement platform (MMP) designed to help app marketers track user acquisition sources and post-install behavior. It supports attribution data across mobile, web, connected TV (CTV), and consoles, which helps teams analyze the impact of their marketing spend.
The software is built for mobile app developers and marketing agencies. It supports growth workflows, including deep linking to guide users to specific in-app pages and AI-driven tools to analyze performance data using natural language.
Buyers can use the platform to monitor KPIs, identify ad fraud, and optimize budgets based on attribution data. The platform also includes tools for managing the privacy-centric environment of iOS and SKAdNetwork.
Before choosing Adjust, buyers should confirm which pricing tier aligns with their monthly attribution volume and determine if they require specific add-ons for advanced growth solutions.
Key Features
Tracks installs and engagement across mobile, web, CTV, PC, and consoles.
An AI assistant that supports querying performance data using natural language.
Creates branded, customizable links to direct users to specific locations within an app.
Designed to protect ad budgets by identifying fake installs, SDK spoofing, and click injection.
A reporting suite for visualizing KPIs and marketing data through dashboards.
Uses machine learning to support measurement and scaling within the SKAdNetwork ecosystem.
Use Cases
Measuring app attribution across mobile, web, and connected TV to view the user journey.
Using proactive prevention tools to identify fraudulent users and protect ad spend.
Using the AI Growth Copilot to ask natural language questions about campaign performance.
Guiding high-value users from web or email directly to specific in-app content.
Using machine learning for incrementality analysis and SKAdNetwork measurement.
Best For
Pricing
Adjust offers a free Base plan for up to 1,500 monthly attributions. Paid Core and Enterprise tiers are available for medium and large developers with higher attribution limits.
FAQ
Yes, the Base plan is free for small independent developers and includes up to 1,500 monthly attributions.
Adjust provides measurement across mobile, web, connected TV (CTV), PC, and consoles.
Adjust is ISO 27001 certified and complies with global privacy regulations including GDPR and CCPA.
It is an AI-powered tool that supports asking questions about data in plain language to get answers without using SQL.
Source category: Data & Analytics
Source subcategory: Analytics & Reporting
