AI TOOL PROFILE
Adelphic Programmatic Advertising DSP
- Marketing
- Marketing Automation
- Marketing Agencies
- Enterprise Brands
- Programmatic Traders
- Mid-to-large advertisers with in-house media teams
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Enterprise Brands, Programmatic Traders, Mid-to-large advertisers with in-house media teams
- Key use cases
- Omnichannel Campaign Execution, People-Based Targeting, Offline Conversion Measurement, AI-Driven Media Planning
- Integrations
- Snowflake, SafeGraph, Veraset
- Official website
- Visit Adelphic official website
How AI is used
Adelphic is a programmatic Demand Side Platform (DSP) used by advertisers to purchase and manage digital ad inventory. It supports buying placements across various formats, including Connected TV (CTV), digital out-of-home (DOOH), audio, and mobile, through a single platform.
The software is designed for programmatic traders, marketing agencies, and brands. It uses a proprietary Household ID technology to identify and reach individuals and households across multiple devices, which may help maintain frequency control and attribution in cookieless environments.
Buyers can use the tool via a self-serve portal or opt for managed services where the vendor's team handles campaign setup and optimization. The platform includes AI-powered planning tools to generate media plans based on budget and audience goals.
Buyers should confirm if their internal technical expertise matches the platform's requirements or if managed services are needed to execute their strategy.
Key Features
Omnichannel Ad Buying
Supports purchasing ad inventory across CTV, DOOH, mobile, audio, desktop, and in-game channels.
Household ID Technology
An identity resolution tool designed for individual and household-level targeting across devices.
ViantAI Planning
AI-powered tool designed to generate data-driven media plans based on budget, audience, and goals.
Real Time Bid Optimization
Uses machine learning to analyze impressions and determine bid prices to meet specific KPIs.
First-Party Data Onboarding
Supports the ingestion of customer lists and transaction records to create targeting segments.
Advanced Reporting
Includes tools for multi-touch attribution, conversion lift, and foot traffic reports for online and offline activity.
Bulk Functionality and API
Allows traders to mass edit campaigns via spreadsheets or sync data through API capabilities.
Use Cases
Omnichannel Campaign Execution
Buying and managing ad placements across CTV, mobile, and desktop.
People-Based Targeting
Using Household ID technology to reach specific residences across multiple devices.
Offline Conversion Measurement
Tracking the impact of digital ads on physical retail store visits using foot traffic attribution.
AI-Driven Media Planning
Generating a programmatic media plan based on specific budget and performance goals.
Integrations
- Snowflake
- SafeGraph
- Veraset
FAQ
What is Adelphic's DSP used for?
- It is used to manage and optimize the buying of digital ad inventory across multiple exchanges and channels, such as CTV, mobile, and audio.
Does Adelphic support cookieless targeting?
- Yes, it uses proprietary Household ID technology to enable people-based targeting and measurement across cookieless channels like CTV and audio.
Is Adelphic a self-serve or managed platform?
- It offers both options; advertisers can use the self-serve portal for control or use managed services provided by the Viant team.
How does the AI functionality help in the DSP?
- AI is used for real time bid optimization, fraud detection, predictive audience segmentation, and generating media plans.
Source category: Marketing
Source subcategory: Marketing Automation
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