{"best_for":["Marketing Agencies","Enterprise Brands","Programmatic Traders","Mid-to-large advertisers with in-house media teams"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/adelphic","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/adelphic.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-001.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: Adelphic (https://aitoolsforbusiness.ai/adelphic)"},"features":["Omnichannel Ad Buying: Supports purchasing ad inventory across CTV, DOOH, mobile, audio, desktop, and in-game channels.","Household ID Technology: An identity resolution tool designed for individual and household-level targeting across devices.","ViantAI Planning: AI-powered tool designed to generate data-driven media plans based on budget, audience, and goals.","Real Time Bid Optimization: Uses machine learning to analyze impressions and determine bid prices to meet specific KPIs.","First-Party Data Onboarding: Supports the ingestion of customer lists and transaction records to create targeting segments.","Advanced Reporting: Includes tools for multi-touch attribution, conversion lift, and foot traffic reports for online and offline activity.","Bulk Functionality and API: Allows traders to mass edit campaigns via spreadsheets or sync data through API capabilities."],"freshness_status":"fresh","name":"Adelphic","pricing_note":"Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.","pricing_url":null,"primary_category":"Marketing","profile_last_verified":"2026-06-04T10:33:01.065Z","secondary_categories":[],"short_description":"Adelphic is a Demand Side Platform (DSP) for managing digital ad buying across multiple channels using people-based targeting and AI planning.","slug":"adelphic","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/adelphic","use_cases":["Omnichannel Campaign Execution: Buying and managing ad placements across CTV, mobile, and desktop.","People-Based Targeting: Using Household ID technology to reach specific residences across multiple devices.","Offline Conversion Measurement: Tracking the impact of digital ads on physical retail store visits using foot traffic attribution.","AI-Driven Media Planning: Generating a programmatic media plan based on specific budget and performance goals."],"website_url":"https://adelphic.com/"}