AI TOOL PROFILE
Yieldmo: Digital Advertising Platform
- Marketing
- Marketing Automation
- Marketing Agencies
- Enterprise Companies
- Mid-Market Companies
- Digital Publishers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Enterprise Companies, Mid-Market Companies, Digital Publishers
- Key use cases
- Creative Optimization, Publisher Monetization, Privacy-Safe Targeting, Ad Engagement Support
- Official website
- Visit yieldmo formats official website
How AI is used
Yieldmo is an advertising technology platform that combines creative design with data-driven media. It uses a creative intelligence platform called YMax to match ad impressions with target audiences and select creative formats in real time.
The platform is designed for brands, marketing agencies, and publishers. For advertisers, it supports the delivery of interactive and custom ad formats across display, video, and CTV. For publishers, the tool is designed to help maximize monetization through unique demand and inventory insights.
Buyers should note that the platform uses proprietary machine learning and attention signals to support viewability and engagement. Given the nature of ad tech integrations and data analysis, it is suited for users with experience in digital marketing.
Key Features
Predictive Format Selection
Uses AI to select a creative format for individual impression opportunities.
Custom Ad Formats
Offers over 20 unique ad formats, including the 'Own Your Moment' and 'Pagemax' experiences.
Inventory and Audience Curation
Provides access to a premium exchange to curate inventory in real time based on viewability and engagement signals.
Proprietary Attention Signals
Analyzes user interaction data, such as device tilt and scrolling behavior, to identify ad exposure.
Video and CTV Advertising
Supports the deployment of video assets across premium publishers and apps on major platforms.
Contextual Targeting
Uses a taxonomy of keywords and topics to place ads in relevant contexts without relying on cookies.
Use Cases
Creative Optimization
Selecting ad creative formats to help meet campaign KPIs.
Publisher Monetization
Using unique demand and publisher-specific models to help increase revenue from ad inventory.
Privacy-Safe Targeting
Reaching target audiences using contextual curation and predictive companion audiences without third-party cookies.
Ad Engagement Support
Supporting viewability and completion rates through AI decisioning in real time.
FAQ
What does Yieldmo do?
- Yieldmo is an advertising platform that uses AI to predict and select ad formats for specific impressions, helping brands and publishers support engagement and monetization.
Who is Yieldmo designed for?
- It is designed for marketing agencies, enterprise and mid-market companies, and publishers seeking to monetize their inventory.
Does Yieldmo support cookieless targeting?
- Yes, Yieldmo provides cookieless and ID-independent capabilities through contextual targeting and proprietary attention signals.
How does the YMax platform work?
- YMax uses machine learning and data from Yieldmo's exchange to curate inventory and generate predictive creative to help reach campaign KPIs.
Source category: Marketing
Source subcategory: Marketing Automation
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