AI TOOL PROFILE
WideOrbit Platform: Ad Management for Media Companies
- Marketing
- Marketing Automation
- Local Broadcast TV Stations
- Radio Stations
- Cable and Broadcast Networks
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Local Broadcast TV Stations, Radio Stations, Cable and Broadcast Networks
- Key use cases
- Cross-Platform Campaign Planning, Digital Workflow Automation, Ad Inventory Optimization, Broadcast Revenue Management
- Integrations
- Google Ad Manager, FreeWheel, AdsWizz, Comscore, Nielsen
- Official website
- Visit wideorbit platform official website
How AI is used
WideOrbit is an ad management platform built for the media industry. It provides tools to manage transactions for digital, linear, and cross-media campaigns, covering planning through to final billing.
The software is designed for local broadcast TV, cable networks, and radio stations. By consolidating media assets into a single workflow, it helps teams coordinate inventory across multiple screens and markets.
Users can utilize modules such as WO Fusion for cross-platform sales and WO Digital Hub for digital order management. The platform also includes AI-powered tools designed to assist with proposal generation and campaign optimization.
Buyers should confirm how specific modules integrate with their ad servers and whether the managed services options align with their internal technical requirements.
Key Features
Converged Ad Sales
Supports planning and selling campaigns across linear and digital assets within a single media plan.
Digital Order Management
Unifies digital ad sales, operations, execution, and finance across multiple properties.
AI Proposal Generation
Uses AI agents to build ad proposals based on available inventory, ratings data, and buyer goals.
Makegood AI Recommendations
Analyzes available inventory to generate makegood recommendations when spots are preempted.
Multiple Audience Measurement
Supports various data sources for planning, including Nielsen and Comscore.
Campaign Monitoring
Provides dashboards to view spot and digital impressions across markets to help identify bundling options.
Use Cases
Cross-Platform Campaign Planning
Building a single proposal that combines linear TV and digital assets for an advertiser.
Digital Workflow Automation
Managing the process from digital quote to cash, including order creation in ad servers.
Ad Inventory Optimization
Using AI insights to help manage the delivery and pacing of active campaigns.
Broadcast Revenue Management
Managing ad inventory and audience value for local TV and radio stations.
Integrations
- Google Ad Manager
- FreeWheel
- AdsWizz
- Comscore
- Nielsen
- Kantar
- Media Monitors
FAQ
What does the WideOrbit platform do?
- It is a unified ad management system that helps media companies handle the process of selling and executing ad campaigns across digital, linear, and cross-media platforms.
Who is WideOrbit designed for?
- The software is primarily built for local broadcast TV, cable and broadcast networks, and radio stations.
Does WideOrbit use AI in its tools?
- Yes, it offers AI agents that can help automate proposal generation and provide makegood recommendations based on inventory data.
Which audience measurement tools does it support?
- WideOrbit supports multiple measurement sources, including Nielsen and Comscore, and allows users to bring their own data for planning.
Source category: Marketing
Source subcategory: Marketing Automation
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