AI TOOL PROFILE
wetracked.io Review: Ecommerce Ad Tracking Software
- Marketing
- Marketing Automation
- Shopify store owners
- WooCommerce merchants
- Ecommerce operations managers
- Digital marketers managing multi-channel ad spend
Pricing
Pricing starts at $49/month for the Starter plan (up to 500 orders), with Business at $149/month and Scale-up at $249/month. A 20% discount is available for annual billing, and a 14-day free trial is provided.
At a glance
- Best for
- Shopify store owners, WooCommerce merchants, Ecommerce operations managers, Digital marketers managing multi-channel ad spend
- Key use cases
- Conversion tracking for iOS users, Ad spend optimization, Cross-channel attribution, Bypassing ad blockers
- Integrations
- Shopify, WooCommerce, Meta Ads, Google Ads, TikTok Ads
- Official website
- Visit wetracked io official website
How AI is used
wetracked.io is an ad tracking tool built for ecommerce businesses using Shopify and WooCommerce. It is designed to capture conversion data that may be lost to ad blockers, iOS 14+ restrictions, and cookie limitations by using server-side tracking and a data enrichment engine.
The software is intended for store owners who want to see which ads drive revenue without using manual UTMs or custom coding. By pushing data back into ad managers, it supports the optimization of ad algorithms based on conversion events.
Buyers should note that the tool is tailored for the ecommerce sector and integrates with specific checkout and funnel platforms. It is a cloud-based solution that operates in the background to reduce the need for additional analytics dashboards.
Key Features
First-party tracking
Uses server-side tracking and digital fingerprinting to capture data regardless of ad blockers or iOS restrictions.
360° Data Enrichment Engine
Collects and completes data points to help increase tracking accuracy for conversions.
Real time data push
Sends conversion data directly back to ad managers to help optimize platform algorithms.
Multi-channel support
Supports tracking across multiple ad platforms including Meta, Google, TikTok, and others.
Automated event capture
Supports tracking pageviews, add-to-cart events, and new orders without requiring coding or UTMs.
Use Cases
Conversion tracking for iOS users
Capturing sales data from customers using iOS 14+ devices where standard tracking scripts may fail.
Ad spend optimization
Identifying which ads generate revenue to help determine which campaigns to scale or stop.
Cross-channel attribution
Linking sales back to their origin across Meta, TikTok, Google, and other ad platforms.
Bypassing ad blockers
Using server-side tracking to help ensure conversions are recorded even when users have active ad blockers.
Integrations
- Shopify
- WooCommerce
- Meta Ads
- Google Ads
- TikTok Ads
- Snapchat Ads
- Pinterest Ads
- X Ads
- Reddit Ads
- Klaviyo
- Funnelish
- Checkify
- CheckoutChamp
- BetterCart
- UnifyCheckout
- Sticky.io Checkout
FAQ
How does wetracked.io differ from native ad tracking scripts?
- Native scripts may lose data due to cookies and iOS restrictions. wetracked.io uses server-side tracking and data enrichment to capture more data points.
Does wetracked.io require a developer to set up?
- No, it is designed as a plug-and-play integration for Shopify and WooCommerce that does not require coding or UTMs.
Which ecommerce platforms are supported?
- It supports Shopify, WooCommerce, and various checkout tools like Checkify, Funnelish, and Sticky.io.
What is the pricing for wetracked.io?
- Plans start at $49/month for up to 500 orders, with higher tiers available for stores with more monthly orders.
Source category: Marketing
Source subcategory: Marketing Automation
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