VWO: A/B Testing and Conversion Optimization
VWO helps marketing teams and business owners test different versions of web and mobile experiences. It is designed for teams that want to use AI to generate copy variants for conversion experiments.
At a glance
- Category
- Marketing
- Best for
- Small Businesses, Mid-Market Companies, Enterprise Companies, Marketing Agencies
- Pricing
- VWO offers a 30-day free trial that does not require a credit card.
- Key use cases
- Website Copy Optimization, Conversion Path Analysis, Mobile App Experimentation, Feature Rollouts
- Official website
- vwo.com/ab-testing-openai-gpt-3
VWO is a conversion rate optimization platform that supports experiments across websites, mobile apps, and server-side environments. It includes a visual editor that integrates OpenAI's GPT-3 to suggest headlines, product descriptions, and call-to-action buttons in multiple languages.
The tool is designed for marketing agencies and businesses of various sizes, from small businesses to enterprises. It provides behavioral analytics tools, such as heatmaps and session recordings, to help users analyze how visitors interact with their pages.
Buyers should confirm if specific AI copy features are available in their chosen plan. The platform is designed to be usable without a website development background.
Key Features
Integrates OpenAI GPT-3 to suggest headlines, product descriptions, and CTA buttons.
Supports making changes to the website interface without requiring a developer.
Supports testing different versions of web, mobile app, and server-side experiences.
Includes heatmaps and session recordings to analyze visitor behavior.
Helps users identify where visitors drop off within a conversion path.
Supports creating tailored experiences for different user segments.
Use Cases
Testing AI-suggested headlines against human-written copy to measure performance.
Using heatmaps and session recordings to identify drop-off points on sign-up forms.
Testing different app versions to support a better user experience for mobile users.
Gradually releasing new features to a small percentage of users before a full launch.
Best For
Pricing
VWO offers a 30-day free trial that does not require a credit card.
FAQ
No, VWO includes a visual editor designed so that users without a website development background can implement tests.
VWO integrates OpenAI's GPT-3 API into its visual editor to suggest headlines, product descriptions, and CTA buttons in various languages.
Yes, VWO offers a full-featured 30-day free trial that does not require a credit card to start.
Source category: Marketing
Source subcategory: Marketing Automation
