
Vidu AI: AI Video and Image Generation
Vidu AI supports marketing teams and small business owners in producing video content and animations. It is designed for companies that need to turn product photos into short video clips for social media.
At a glance
- Category
- Browse Marketing tools
- Best for
- Marketing agencies, Small business owners, E-commerce teams, Independent content creators, Animation teams
- Pricing
- Vidu AI uses a freemium model with Free, Standard, Premium, and Ultimate plans. Users receive a set of free credits, and additional credits are available through paid monthly or annual subscriptions.
- Key use cases
- Social Media Content Creation, E-commerce Product Animation, Marketing Ad Production, Character Animation
- Official website
- Visit Vidu AI video generator official website

Vidu AI is a creative platform designed to generate video content through several methods, including text-to-video and image-to-video. It is intended for users ranging from independent creators and animation teams to e-commerce businesses and marketing agencies.
The tool includes features for maintaining visual consistency and controlling how a video begins and ends. It also provides a sound effect generator and an AI marketing agent called Vidu Claw, which is designed to support workflows from storyboarding to final output.
Buyers should confirm that the freemium credit system aligns with their typical production volume, as higher-volume work may require a paid subscription.
Key Features
Text-to-Video Generation
Creates video content based on written text descriptions.
Image-to-Video Generation
Turns static images into videos with motion.
Multi-Reference Consistency
Supports uploading up to 7 images to help keep characters and objects consistent across a video.
First & Last Frames Control
Allows the upload of starting and ending frames to help create transitions.
Anime Art-to-Video Transformation
Converts anime-style art into animations.
Vidu Claw
An AI marketing agent designed to help with the planning and production of marketing campaigns.
Use Cases
Social Media Content Creation
Generating short video clips and animations for platforms like TikTok and Instagram.
E-commerce Product Animation
Turning product photos into short scenes to show items in real life settings.
Marketing Ad Production
Using reference images to create video advertisements with consistent branding.
Character Animation
Maintaining a consistent character appearance across scenes using reference images.
Best For
- Marketing agencies
- Small business owners
- E-commerce teams
- Independent content creators
- Animation teams
Pricing
Vidu AI uses a freemium model with Free, Standard, Premium, and Ultimate plans. Users receive a set of free credits, and additional credits are available through paid monthly or annual subscriptions.
FAQ
Is Vidu AI free to use?
- Vidu AI provides a set amount of free credits to all users. For more extensive use, there are paid Standard, Premium, and Ultimate subscription plans.
What is the difference between Image-to-Video and Reference-to-Video?
- Image-to-Video animates a single static image, while Reference-to-Video allows users to upload multiple images of a character or object to help maintain consistency across the generated video.
Can Vidu AI be used for marketing automation?
- Yes, Vidu Claw is an AI marketing agent built into the platform that helps plan ideas, write scripts, and produce marketing videos.
Source category: Marketing
Source subcategory: Video & Animation
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Categories
Software Type
How AI is used
Vidu AI is an AI-powered video and image generation tool for marketers and creators. It supports multi-reference consistency and automated marketing workflows via Vidu Claw. Buyers should note that subscriptions are automatically charged and non-refundable.
Pros & Cons
Pros
- Offers multiple generation methods, including text and image inputs
- Includes a specialized mode for anime-style animation
- Supports character consistency with multi-image references
- Includes a marketing agent for workflow automation
- Provides free credits for new users
Cons
- Vendor states they are unable to provide refunds for subscriptions
- Subscriptions are automatically charged via Stripe
- Specific credit costs per generation tier are not fully detailed in the provided evidence