AI TOOL PROFILE

Velti: AI-Powered Mobile Marketing and Gamification

Velti helps marketing teams at mobile operators manage customer journeys. It is designed for those needing automated customer value management (CVM) and interactive engagement tools.

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.

At a glance

Best for
Mid-market companies, Enterprise companies, Mobile network operators, Marketing teams
Key use cases
Customer Retention, Gamified Engagement, Permission-Based Marketing, Customer Journey Mapping
Visit veltivelti software interface screenshot

How AI is used

Velti is a mobile marketing and gaming platform designed for mobile operators. It uses artificial intelligence and data science to support customer retention and brand awareness through automated campaigns.

The software is intended for marketing teams in mid-market and enterprise-level companies. It focuses on managing the customer journey, from permission-based marketing to loyalty through gamification.

Buyers can use the platform to deploy interactive games such as DUEL, Treasure Island, Hidden Image, and Brainiac as part of loyalty programs, or use CVM automation to manage customer value. The tool is ISO 27001 certified, which may be a consideration for organizations with specific security requirements.

Prospective users should confirm how the AI-powered CRM solutions work with their existing customer data systems, as the evidence focuses on marketing execution.

Key Features

  • AI-Powered Mobile Marketing

    Uses data science and artificial intelligence to support CRM and marketing campaigns.

  • Gamified Loyalty Programs

    Includes interactive games such as DUEL, Treasure Island, Hidden Image, and Brainiac to engage users.

  • CVM Automation

    Supports automated customer value management for retention and journey mapping.

  • Permission Campaigns

    Supports the automation of permission-based marketing campaigns.

  • ISO 27001 Certification

    Provides a certified framework for information security management.

Use Cases

  • Customer Retention

    Deploying AI-driven campaigns designed to keep mobile subscribers active.

  • Gamified Engagement

    Implementing interactive gaming elements to support loyalty programs.

  • Permission-Based Marketing

    Managing automated campaigns to gain and maintain user permissions.

  • Customer Journey Mapping

    Using automation to guide customers through specific marketing stages.

FAQ

What does Velti do?

Velti provides AI-powered mobile marketing and gaming solutions, focusing on customer retention, CVM automation, and gamified loyalty programs for mobile operators.

Who is Velti designed for?

It is designed for marketing teams within mid-market and enterprise-level mobile operators.

Does Velti have any security certifications?

Yes, Velti is ISO 27001 certified.

What kind of gamification does Velti offer?

Velti offers several interactive games, including DUEL, Treasure Island, Hidden Image, and Brainiac, to support user loyalty.

Source category: Marketing

Source subcategory: Marketing Automation

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