AI TOOL PROFILE
Userguest: Hotel Marketing and Conversion Software
- Marketing
- Marketing Automation
- Independent hotels
- Hotel groups
- Hospitality marketing managers
- Boutique hotel owners
Pricing
Pricing was not clearly available from the provided evidence. However, a 30-day free trial is offered with no credit card required. Contracts are typically 6 months for AdsPlus and 12 months for ConvertPlus.
At a glance
- Best for
- Independent hotels, Hotel groups, Hospitality marketing managers, Boutique hotel owners
- Key use cases
- Reducing OTA Dependency, Filling Low-Occupancy Dates, Attracting International Guests, Recovering Abandoned Visits
- Integrations
- Mailchimp, Booking engines
- Official website
- Visit userguest official website
How AI is used
Userguest is a marketing platform for the hospitality industry. The platform consists of two main products: AdsPlus, which supports AI-driven paid campaigns across Google, Meta, Bing, and TikTok, and ConvertPlus, a website conversion tool that uses personalized on-site notifications.
It is designed for hotel owners and marketing managers who want to increase traffic to their own websites. The software supports the creation of urgency-based offers and personalized messages based on visitor behavior and geolocation.
Buyers should note that AdsPlus is a managed service, where Userguest's team handles campaign execution. Additionally, the software involves commitment periods, such as 6-month commitments for AdsPlus or 12-month contracts for ConvertPlus.
Key Features
AI-Powered Paid Ads
Supports the creation and optimization of campaigns across Google, Meta, Bing, and TikTok.
Personalized Notifications
Displays on-site messages based on user behavior, geolocation, and device type in real time.
Behavioral Triggers
Displays notifications based on pages viewed, time on site, and exit intent.
Price Comparison Widget
Compares the hotel's direct rate against OTA rates to highlight savings.
Flash Sale Pop-Ups
Includes countdown timers and custom designs to encourage short-term bookings.
Social Proof Notifications
Displays booking data and reviews to demonstrate popularity to visitors.
Use Cases
Reducing OTA Dependency
Using price comparison widgets and highlighting direct-booking benefits to encourage guests to book directly.
Filling Low-Occupancy Dates
Deploying date-specific boosters and flash sales to target gaps in the occupancy curve.
Attracting International Guests
Using geolocation targeting and language-specific notifications to appeal to different markets.
Recovering Abandoned Visits
Using exit-intent pop-ups to present an offer before a user leaves the site.
Integrations
- Mailchimp
- Booking engines
FAQ
Does Userguest offer a free trial?
- Yes, Userguest provides a 30-day free trial that does not require credit card details or a commitment.
How long does it take to set up the conversion tool?
- The integration involves copying and pasting a script into the website and booking engine, which the company states typically takes no more than 10 minutes.
Is the advertising service self-managed?
- No, AdsPlus is a fully managed service where the Userguest team creates and optimizes campaigns, though hotels must approve ad creatives before they go live.
What are the contract terms for Userguest?
- ConvertPlus generally involves a 12-month contract, while AdsPlus requires a 6-month commitment.
Source category: Marketing
Source subcategory: Marketing Automation
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