Userguest: Hotel Marketing and Conversion Software
Userguest helps independent and group hotels attract high-intent travelers and convert them into guests. It is designed for hotel teams looking to reduce dependency on online travel agencies (OTAs).
At a glance
- Category
- Marketing
- Best for
- Independent hotels, Hotel groups, Hospitality marketing managers, Boutique hotel owners
- Pricing
- Pricing was not clearly available from the provided evidence. However, a 30-day free trial is offered with no credit card required. Contracts are typically 6 months for AdsPlus and 12 months for ConvertPlus.
- Key use cases
- Reducing OTA Dependency, Filling Low-Occupancy Dates, Attracting International Guests, Recovering Abandoned Visits
- Integrations
- Mailchimp, Booking engines
- Official website
- userguest.com
Userguest is a marketing platform for the hospitality industry. The platform consists of two main products: AdsPlus, which supports AI-driven paid campaigns across Google, Meta, Bing, and TikTok, and ConvertPlus, a website conversion tool that uses personalized on-site notifications.
It is designed for hotel owners and marketing managers who want to increase traffic to their own websites. The software supports the creation of urgency-based offers and personalized messages based on visitor behavior and geolocation.
Buyers should note that AdsPlus is a managed service, where Userguest's team handles campaign execution. Additionally, the software involves commitment periods, such as 6-month commitments for AdsPlus or 12-month contracts for ConvertPlus.
Key Features
Supports the creation and optimization of campaigns across Google, Meta, Bing, and TikTok.
Displays on-site messages based on user behavior, geolocation, and device type in real time.
Displays notifications based on pages viewed, time on site, and exit intent.
Compares the hotel's direct rate against OTA rates to highlight savings.
Includes countdown timers and custom designs to encourage short-term bookings.
Displays booking data and reviews to demonstrate popularity to visitors.
Use Cases
Using price comparison widgets and highlighting direct-booking benefits to encourage guests to book directly.
Deploying date-specific boosters and flash sales to target gaps in the occupancy curve.
Using geolocation targeting and language-specific notifications to appeal to different markets.
Using exit-intent pop-ups to present an offer before a user leaves the site.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. However, a 30-day free trial is offered with no credit card required. Contracts are typically 6 months for AdsPlus and 12 months for ConvertPlus.
FAQ
Yes, Userguest provides a 30-day free trial that does not require credit card details or a commitment.
The integration involves copying and pasting a script into the website and booking engine, which the company states typically takes no more than 10 minutes.
No, AdsPlus is a fully managed service where the Userguest team creates and optimizes campaigns, though hotels must approve ad creatives before they go live.
ConvertPlus generally involves a 12-month contract, while AdsPlus requires a 6-month commitment.
Source category: Marketing
Source subcategory: Marketing Automation
