AI TOOL PROFILE
TrueClicks | PPC Management Software
- Marketing
- Marketing Automation
- Marketing Agencies
- Paid Search Specialists
- In-house Marketing Teams
- PPC Account Managers
Pricing
TrueClicks is free for monthly ad spend up to $50K. For spend above that, pricing is 0.25% of ad spend. Billing options include monthly, 6-month (10% discount), or yearly (2 months free). A 30-day free trial is available.
At a glance
- Best for
- Marketing Agencies, Paid Search Specialists, In-house Marketing Teams, PPC Account Managers
- Key use cases
- Agency Client Acquisition, Quality Assurance, Account Hygiene, Performance Tracking
- Integrations
- Google Sheets, Looker Studio, Microsoft Teams, Slack, Google Ads
- Official website
- Visit trueclicks official website
How AI is used
TrueClicks is a management tool for paid search professionals that connects to Google Ads and Microsoft Advertising to provide a centralized dashboard for monitoring campaign performance, budget pacing, and account health.
The software is built for both marketing agencies managing multiple client accounts and in-house brands. It helps users identify errors, such as incorrect URLs or conflicting keywords, and provides a scoring system based on best practices to help prioritize optimizations.
Beyond monitoring, the tool includes a PPC AI Assistant designed to support routine optimization tasks. It also allows users to apply fixes across multiple campaigns in bulk, which may reduce repetitive manual work for account hygiene.
Buyers should consider their average monthly ad spend, as pricing is tied to this metric, and verify that the available integrations fit their current reporting workflow.
Key Features
PPC Auditing
Runs automated checks against 100+ best practices to score account quality and identify improvement opportunities.
Automated Monitoring
Tracks campaign performance and sends alerts when anomalies, errors, or disapprovals occur.
Bulk Optimization
Supports fixing errors and implementing recommendations across multiple campaigns simultaneously.
Budget Pacing
Monitors spend by account, campaign, and time frame to help keep campaigns within budget.
KPI Tracking
Tracks targets for ROAS, CPA, conversions, and clicks with visual overviews of performance versus goals.
PPC AI Assistant
An AI-powered tool designed to provide quick answers to PPC optimization tasks.
Use Cases
Agency Client Acquisition
Running audits on prospective client accounts to generate a prioritized list of improvement opportunities for pitches.
Quality Assurance
Using daily automated monitoring to spot errors and performance deviations.
Account Hygiene
Identifying and fixing repetitive issues like misspelled ads or incorrect URLs across large account sets.
Performance Tracking
Monitoring daily ROAS and CPA targets across multiple accounts from a single dashboard.
Integrations
- Google Sheets
- Looker Studio
- Microsoft Teams
- Slack
- Google Ads
- Microsoft Advertising
FAQ
Is TrueClicks free to use?
- Yes, TrueClicks offers a free plan for users with up to $50K in monthly ad spend. For higher spend levels, it uses a percentage-of-spend pricing model.
Which advertising platforms does TrueClicks support?
- TrueClicks is designed to audit, monitor, and optimize campaigns on Google Ads and Microsoft Advertising.
How does the TrueClicks Score work?
- The tool uses a scoring system based on over 100 best practices to measure the quality of an account's management and help prioritize improvements.
Does TrueClicks offer a trial for high-spend accounts?
- Yes, a 30-day free trial is available for all spend levels.
Source category: Marketing
Source subcategory: Marketing Automation
More tools in Marketing
Other published listings in the Marketing category.
More tools in the Marketing Automation software type
Related listings that share the same software type for comparison and shortlisting.
