Tris: Ad Tracking and Optimization Software
Tris is designed for advertisers, publishers, and media buyers who need to track and optimize campaigns beyond Google and Facebook Ads, specifically for search arbitrage and non-standard traffic.
At a glance
- Category
- Marketing
- Best for
- Media Buyers, Publishers, Advertisers, Marketing Agencies
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Multi-Platform Campaign Tracking, Traffic Filtering, Search Arbitrage Optimization, Geographic Traffic Routing
- Official website
- tris.com
Tris is an ad tracking and optimization platform that operates as both a Demand Side Platform (DSP) and a Supply Side Platform (SSP). It is designed to help users manage traffic across various channels, including Native to Search (N2S), Search to Search (S2S), BHS, and browser extension traffic.
The platform integrates with Tier 1 and Tier 2 search providers to help users monitor and adjust their campaigns. It utilizes algorithms to support traffic quality management through fraud score monitoring and latency filtering. Additional tools include GEO-based redirection and keyword optimization to help refine how feeds are delivered.
Prospective buyers should confirm how the platform's search arbitrage tools align with their traffic sources and verify the availability of AdOps support for their specific operational needs.
Key Features
Operates as both a Demand Side Platform and Supply Side Platform to support ad buying and selling.
Tools designed to optimize feeds, refine keywords, and monitor for specific search terms.
Includes fraud score monitoring and latency filtering to help identify low-quality traffic.
Supports traffic optimization by redirecting users based on geographic location.
Provides tools to monitor and track referrers and other search arbitrage metrics.
Supports Native to Search (N2S), Search to Search (S2S), BHS, and browser extension traffic.
Use Cases
Tracking advertising campaigns that extend beyond Google and Facebook Ads.
Using latency filtering and fraud scores to help manage the quality of incoming ad traffic.
Using keyword and referrer tracking tools to support revenue goals for publishers.
Implementing GEO-based redirection to distribute traffic by region.
Best For
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Tris supports Native to Search (N2S), Search to Search (S2S), BHS, and browser extension or type-in traffic.
The company offers 24/7 dedicated support and four weeks of complimentary support for new users to help with onboarding.
The platform uses AI and algorithms for fraud score monitoring, latency filtering, and VPN/Proxy monitoring.
Source category: Marketing
Source subcategory: Marketing Automation
