AI TOOL PROFILE
Tris: Ad Tracking and Optimization Software
- Marketing
- Marketing Automation
- Media Buyers
- Publishers
- Advertisers
- Marketing Agencies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Media Buyers, Publishers, Advertisers, Marketing Agencies
- Key use cases
- Multi-Platform Campaign Tracking, Traffic Filtering, Search Arbitrage Optimization, Geographic Traffic Routing
- Official website
- Visit tris official website
How AI is used
Tris is an ad tracking and optimization platform that operates as both a Demand Side Platform (DSP) and a Supply Side Platform (SSP). It is designed to help users manage traffic across various channels, including Native to Search (N2S), Search to Search (S2S), BHS, and browser extension traffic.
The platform integrates with Tier 1 and Tier 2 search providers to help users monitor and adjust their campaigns. It utilizes algorithms to support traffic quality management through fraud score monitoring and latency filtering. Additional tools include GEO-based redirection and keyword optimization to help refine how feeds are delivered.
Prospective buyers should confirm how the platform's search arbitrage tools align with their traffic sources and verify the availability of AdOps support for their specific operational needs.
Key Features
DSP and SSP Functionality
Operates as both a Demand Side Platform and Supply Side Platform to support ad buying and selling.
Keyword Optimization
Tools designed to optimize feeds, refine keywords, and monitor for specific search terms.
Fraud Prevention
Includes fraud score monitoring and latency filtering to help identify low-quality traffic.
GEO-based Redirection
Supports traffic optimization by redirecting users based on geographic location.
Referrer Tracking
Provides tools to monitor and track referrers and other search arbitrage metrics.
Traffic Type Support
Supports Native to Search (N2S), Search to Search (S2S), BHS, and browser extension traffic.
Use Cases
Multi-Platform Campaign Tracking
Tracking advertising campaigns that extend beyond Google and Facebook Ads.
Traffic Filtering
Using latency filtering and fraud scores to help manage the quality of incoming ad traffic.
Search Arbitrage Optimization
Using keyword and referrer tracking tools to support revenue goals for publishers.
Geographic Traffic Routing
Implementing GEO-based redirection to distribute traffic by region.
FAQ
What types of traffic does Tris support?
- Tris supports Native to Search (N2S), Search to Search (S2S), BHS, and browser extension or type-in traffic.
Does Tris provide technical support for new users?
- The company offers 24/7 dedicated support and four weeks of complimentary support for new users to help with onboarding.
How does Tris handle ad fraud?
- The platform uses AI and algorithms for fraud score monitoring, latency filtering, and VPN/Proxy monitoring.
Source category: Marketing
Source subcategory: Marketing Automation
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