AI TOOL PROFILE
Tourial: Interactive Demo Software
- Marketing
- Sales Enablement
- Sales Development Representatives
- Product Marketing Managers
- Demand Generation teams
- Software companies
Pricing
Tourial offers an Engage plan and a Scale plan, with the latter providing uncapped seats and unlimited Tour Centers. A free trial is available.
At a glance
- Best for
- Sales Development Representatives, Product Marketing Managers, Demand Generation teams, Software companies
- Key use cases
- Outbound sales sequences, Persona-based marketing, Website conversion, Sales leave-behinds
- Integrations
- HubSpot, Salesforce, Marketo, Pardot, Calendly
- Official website
- Visit tourial official website
How AI is used
Tourial is a sales enablement tool used to create "micro tours," which are short, interactive product walkthroughs. The platform allows users to build clickable experiences that prospects can explore at their own pace.
The software is intended for marketing, demand generation, and sales development teams. It supports embedding interactive demos into websites, email nurtures, and social media to help qualify leads.
Users can use a Chrome extension to capture screens and workflows, then organize these tours into "Tour Centers." The platform also includes analytics to track which features prospects are interacting with.
Buyers should confirm whether they require advanced role management or unlimited tour centers, as these features are part of the Scale plan.
Key Features
AI-powered tour generation
Provides AI assistance to help generate interactive product tours.
Micro tour creation
Supports the creation of bite-sized, interactive walkthroughs of specific product features.
Chrome extension capture
Allows users to capture product screens and click-paths directly from the browser.
Tour Centers
Provides a hub to organize and house collections of micro tours.
Engagement analytics
Tracks what prospects are clicking through to provide data on user interest.
Use Cases
Outbound sales sequences
Adding interactive micro tours to sales emails to show product value.
Persona-based marketing
Creating different tour paths tailored to specific audience personas or use cases.
Website conversion
Embedding interactive demos on product and industry pages to educate visitors.
Sales leave-behinds
Providing champions with a personalized tour center to share internally with other stakeholders.
Integrations
- HubSpot
- Salesforce
- Marketo
- Pardot
- Calendly
- G2
- TrustRadius
- Zapier
- Slack
- Microsoft Teams
- Google Analytics
- Mixpanel
- Amplitude
- Warmly
- LinkedIn Sales Navigator
FAQ
What are micro tours in Tourial?
- Micro tours are bite-sized, interactive product walkthroughs that allow prospects to experience specific features.
Does Tourial have a free trial?
- Yes, a free trial is available.
How do you capture the product screens for the tours?
- Tourial provides a Chrome extension to capture screens, workflows, and click-paths directly from the browser.
What is the difference between the Engage and Scale plans?
- The Engage plan includes 5 seats and 3 Tour Centers, while the Scale plan offers uncapped seats, unlimited Tour Centers, and advanced roles.
Source category: Marketing
Source subcategory: Sales Enablement
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