AI TOOL PROFILE
TheyDo | AI Journey Management Platform
- Marketing
- Analytics and Reporting
- Enterprise companies
- CX teams
- Product management teams
- Service designers
- Digital transformation leads
Pricing
Pricing for Management and Strategic tiers is available via quote. A 30-day free trial is available with limited users and journeys.
At a glance
- Best for
- Enterprise companies, CX teams, Product management teams, Service designers, Digital transformation leads
- Key use cases
- Customer Journey Mapping, Standardizing CX Frameworks, Prioritizing Customer-Centric Initiatives, Tracking Impact Across Teams
- Integrations
- Figma embed, Miro embed, CSV import, TXT import, PDF journey export
- Official website
- Visit theydo official website

How AI is used
TheyDo is a journey management platform that provides a system for managing customer experience. It targets CX teams, product managers, and service designers within enterprise-level organizations.
The software is designed to connect qualitative and quantitative insights within a structured journey framework, which supports teams in identifying gaps in the customer experience and linking those findings to business goals.
Buyers should confirm that the platform meets their specific needs for governance; features such as SSO, data warehouse connections, and custom taxonomy are available in the Strategic tier, while the initial trial has specific user and journey limits.
Key Features
Journey Framework
A structured data model using L0, L1, and L2 journeys to organize complex customer paths.
Data Hub
A centralized location to unify qualitative and quantitative customer data.
Opportunity Reveal
Tools to identify and score business opportunities based on customer insights and business drivers.
Ask TheyDo
A conversational AI interface designed to help users query customer insights.
Mining and Analyst Agents
AI agents designed to analyze qualitative data and summarize customer feedback.
Experience Taxonomy
Customizable tags, statuses, and groups used to categorize customer experiences.
Use Cases
Customer Journey Mapping
Creating visual representations of customer touchpoints to identify friction points.
Standardizing CX Frameworks
Establishing a consistent journey-based structure across different business units.
Prioritizing Customer-Centric Initiatives
Linking customer insights to business goals to help prioritize the product roadmap.
Tracking Impact Across Teams
Connecting journey improvements to business metrics to monitor outcomes.
Integrations
- Figma embed
- Miro embed
- CSV import
- TXT import
- PDF journey export
- CSV export
FAQ
What is TheyDo used for?
- TheyDo is used to map, manage, and optimize customer journeys by unifying qualitative and quantitative data into a structured framework.
Does TheyDo offer a free trial?
- Yes, they offer a 30-day free trial which includes 2 users, 5 journeys, and 1 journey framework.
Who is the ideal buyer for TheyDo?
- It is designed for enterprise companies, specifically those with CX, product management, and service design teams.
Which security standards does TheyDo follow?
- TheyDo is ISO 27001 and GDPR compliant and holds a SOC-2 Type 1 certification.
Source category: Marketing
Source subcategory: Analytics & Reporting
More tools in Marketing
Other published listings in the Marketing category.
More tools in the Analytics and Reporting software type
Related listings that share the same software type for comparison and shortlisting.
