Thanx: Restaurant Guest Engagement Software
Thanx helps restaurant brands increase visit frequency and grow direct digital sales. It is designed for operators looking to reduce reliance on blanket discounts through precision targeting.
At a glance
- Category
- Ecommerce
- Best for
- Quick Service Restaurants, Fast Casual Brands, Table Service Restaurants, Coffee and Treat Concepts, Multi-location Restaurant Groups
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website, as it is based on restaurant count, average unit volume, and platform capabilities.
- Key use cases
- Growing Direct Digital Revenue, Increasing Visit Frequency, Reducing Discount Dependency, Scaling Marketing for Lean Teams
- Integrations
- Toast, Square, Olo, Deliverect, NCR
- Official website
- thanx.com
Thanx is a guest engagement and CRM platform for the restaurant industry, supporting quick-service, fast-casual, table-service, and coffee concepts. The software is designed to turn first-time visitors into regulars by combining loyalty programs with digital ordering and marketing automation.
The platform supports both enterprise-scale brands and growth-stage businesses with lean marketing teams. It helps users manage guest relationships through AI-powered segmentation and targeted rewards to help protect profit margins.
Buyers should note that the platform is currently only available for companies based in the USA and Canada. Pricing is tailored to specific business metrics, and buyers should confirm current pricing on the vendor website based on their location count and volume.
Key Features
Supports the creation of rewards programs to help build repeat guest habits.
Provides ordering flows with persistent login and one-click reordering options.
AI agents designed to automate marketing execution, such as segment creation and reward optimization.
Supports triggered campaigns including abandoned cart recovery and lifecycle messaging.
Uses guest attributes to build targeted audiences for personalized outreach.
Supports the deployment of discount and non-discount rewards, such as VIP access or secret menus.
Tracks metrics like activation rates and effective discount rates to help measure program ROI.
Use Cases
Using integrated ordering and loyalty to help shift guests from third-party delivery apps to first-party channels.
Implementing automated lifecycle campaigns to help move guests from their first purchase to their third visit.
Using precision-targeted rewards and experiential perks instead of blanket coupons to help protect margins.
Using AI-powered segmentation to launch campaigns without requiring dedicated developers.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website, as it is based on restaurant count, average unit volume, and platform capabilities.
FAQ
Thanx is designed for restaurant brands including quick service, fast casual, table service, and coffee concepts, and currently works with companies based in the USA and Canada.
The platform supports multi-channel enrollment, including app-less options via SMS, QR codes, and integrated checkout flows.
Yes, it integrates with over 60 technology partners and POS systems, including Toast, Square, Olo, and Deliverect.
Pricing is based on the number of restaurant locations, average unit volume (AUV), and the specific platform capabilities required.
Source category: Ecommerce
Source subcategory: CRM
