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StreetText Review: Real Estate Advertising Software

StreetText helps real estate agents and teams capture new leads through social media ads and manage them with automated follow-ups. It is designed for agents who want to maintain a presence in their database via remarketing.

Pricing

Annual plans range from $59 to $199 per month (Grow, Pro, and Scale tiers). A texting add-on is available for $39 per month on annual plans.

At a glance

Best for
Real Estate Agents, Real Estate Teams, Real Estate Agencies
Key use cases
New Lead Generation, Database Retargeting, Automated Lead Nurturing, Ad Performance Optimization
Integrations
Follow Up Boss, Zapier, Homebot, iList, Smart Alto
Visit street textstreet text software interface screenshot

How AI is used

StreetText is an advertising platform designed for the real estate industry, focusing on lead generation through Meta's ecosystem. It allows agents to launch ads using a library of pre-tested templates and manage the resulting leads through capture pages and automation tools.

The software is designed for real estate agents and teams who seek to generate exclusive leads. It supports the process from ad deployment to lead nurturing via text and email.

Beyond new lead capture, the tool supports remarketing workflows, allowing agents to sync their existing CRM contacts as custom audiences. An AI assistant, Julie, is available to handle initial text conversations and follow-ups.

Buyers should consider their current database size and monthly ad budget, as the tool is designed for those serving roughly 20-25 families per year with an established contact list.

Key Features

  • Meta Ad Platform

    Tools to launch and manage lead-generation ads on Facebook and Instagram using a library of templates.

  • Remarketing Tools

    Supports syncing custom audiences from a CRM to run retargeting ads for past clients and leads.

  • Automated Texting

    Includes drip text automations and an AI assistant named Julie to manage lead conversations.

  • Ad Split Testing

    Supports rotating and testing different ads to determine which versions perform best in a specific market.

  • ROI Tracking

    Provides metrics such as cost per email and cost per phone number to monitor ad performance.

  • Lead Capture Funnels

    Provides landing pages and funnel forms to collect lead information.

Use Cases

  • New Lead Generation

    Running targeted Facebook and Instagram ads to find new buyers and sellers in specific zip codes.

  • Database Retargeting

    Using a CRM list to run remarketing ads to remain visible to previous clients.

  • Automated Lead Nurturing

    Using AI-driven text replies and drip sequences to engage leads after they opt-in.

  • Ad Performance Optimization

    Comparing multiple ad creatives through split testing to monitor the cost per lead.

Integrations

  • Follow Up Boss
  • Zapier
  • Homebot
  • iList
  • Smart Alto

FAQ

Who is the ideal user for StreetText?

The tool is designed for real estate agents who serve 20-25 families per year, have a database of about 2,500 people, and a monthly marketing budget of $500 or more.

How does the free trial work?

StreetText offers a 7-day free trial that does not require a payment method upfront, allowing users to test ad templates and lead capture.

Is texting included in the base price?

No, texting is available as an add-on for an additional monthly fee (approximately $39/month on annual plans).

Source category: Marketing

Source subcategory: Sales Enablement

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