SplitMetrics: Apple Ads Automation and App Growth Software
SplitMetrics helps mobile app businesses manage Apple Ads campaigns. It is designed for teams that need to automate bidding and test app store creatives to support user acquisition.
At a glance
- Category
- Marketing
- Best for
- Mobile game publishers, Finance and fintech app developers, Real-money gaming apps, Enterprise app brands
- Pricing
- SplitMetrics offers a free Starter plan for those with up to $25,000 monthly ad spend. App Intelligence is available for $500 per month. Enterprise plans feature custom pricing for unlimited ad spend.
- Key use cases
- Automating Apple Ads Campaigns, App Store Concept Validation, Competitor Market Analysis, Scaling Organic Visibility
- Integrations
- AppsFlyer, MMP integrations, CSV export
- Official website
- splitmetrics.com
SplitMetrics is a marketing platform for the growth of mobile apps, specifically within the Apple App Store ecosystem. It combines tools for ad automation, store optimization, and performance testing to help developers manage the user acquisition funnel.
The software is designed for mobile game publishers, finance app developers, and other software companies using Apple Search Ads. It helps teams centralize campaign data and automate routine bid adjustments.
Beyond ad management, the platform supports organic growth through app store optimization (ASO) and allows teams to run A/B tests on product pages to validate concepts. Some businesses also use their agency services for managed growth.
Buyers should confirm which specific product meets their needs—whether it is the Acquire tool for ads, the Optimize tool for testing, or App Radar for ASO—as these serve different parts of the growth process.
Key Features
Automates campaign management and bidding using rules and AI algorithms to help maintain target ROAS or CPA.
Supports testing of app store creatives and metadata to identify variations that may increase conversion rates.
Provides keyword discovery, organic rank tracking, and competitor analysis to help increase organic visibility.
An AI tool designed to perform account audits and identify growth opportunities within Apple Ads campaigns.
Supports keyword discovery, gap analysis, and monitoring of competitor share of voice.
Includes tools to schedule and rotate custom product pages to test creative strategies.
Use Cases
Using automation rules and AI bidding to manage keyword budgets and bids.
Running A/B tests on store icons, screenshots, and descriptions to determine which versions drive more installs.
Tracking competitor spend, winning keywords, and storefront strategies to identify market gaps.
Using ASO tools to research high-intent keywords and improve organic rankings in the App Store.
Best For
Integrations
Pricing
SplitMetrics offers a free Starter plan for those with up to $25,000 monthly ad spend. App Intelligence is available for $500 per month. Enterprise plans feature custom pricing for unlimited ad spend.
FAQ
It is designed for mobile app and game developers, specifically those in gaming, finance, and real-money gaming, who use Apple Ads for user acquisition.
The Starter plan supports up to $25,000 in monthly ad spend, 20,000 keywords, and 8 active automations.
While the platform specializes in Apple Ads and ASO, the company also provides agency services that support Google, Meta, and TikTok campaigns.
Source category: Marketing
Source subcategory: Marketing Automation
