AI TOOL PROFILE
Sojern: Travel Advertising & Guest Experience Platform
- Marketing
- Marketing Automation
- Hotels
- Airlines
- Destination Marketing Organizations
- Tourist Attractions
- Travel Agencies
Pricing
Pricing varies by solution; advertising may use a 15% commission after guest stays or a CPM-based managed model. Guest experience tools are typically monthly subscriptions based on property count or room volume.
At a glance
- Best for
- Hotels, Airlines, Destination Marketing Organizations, Tourist Attractions, Travel Agencies
- Key use cases
- Driving Direct Bookings, Destination Awareness, Automating Guest Support, Managing Online Reviews
- Official website
- Visit Sojern official website
How AI is used
Sojern is a marketing platform built for the hospitality and travel sector. It uses a dataset of traveler profiles and AI to help businesses target audiences across multiple digital channels, including search, social media, and email.
The platform is designed for a variety of travel entities, including independent hotels, airlines, destination marketing organizations (DMOs), and attractions. Beyond acquisition, it provides tools to manage the guest experience, such as automated messaging and reputation management.
Buyers should confirm which pricing model fits their needs, as Sojern offers both a commission-based approach and managed campaign options. Those using guest experience tools should also confirm setup fees and integration requirements for their property management systems.
Key Features
AI-Powered Audience Targeting
Uses traveler profiles and predictive AI to identify and reach high-intent travelers.
Multichannel Activation
Supports ad delivery across display, video, native, social, SEM, metasearch, and email.
Guest Marketing Suite
Provides tools for automated email and SMS communications to guests pre- and post-stay.
AI Concierge
An automated support tool designed to handle guest FAQs and requests.
Reputation Manager
A centralized dashboard for monitoring and responding to reviews across various platforms.
Co-Op Marketing Tools
Supports destinations in pooling budgets and managing joint campaigns with multiple partners.
Use Cases
Driving Direct Bookings
Using targeted ads to attract travelers and encourage them to book directly with a hotel.
Destination Awareness
Helping DMOs reach prospective visitors through multichannel campaigns to increase regional visitation.
Automating Guest Support
Implementing an AI concierge to handle common guest inquiries and help reduce front-desk call volume.
Managing Online Reviews
Using a single dashboard to track guest feedback and respond to reviews.
FAQ
How does Sojern's pricing work for hotels?
- Sojern offers multiple models, including a commission-based plan where hotels pay a 15% fee only after a guest completes their stay, as well as CPM-based pricing for managed campaigns.
What is the Guest Experience Platform?
- It is a suite of AI-powered tools, including a Guest Marketing Suite for automated messaging, an AI Concierge for support, and a Reputation Manager for review handling.
Does Sojern require upfront payments?
- The commission-based advertising model has no upfront costs, although some guest experience tools may require a one-time setup fee for onboarding and integrations.
Source category: Marketing
Source subcategory: Marketing Automation
More tools in Marketing
Other published listings in the Marketing category.
More tools in the Marketing Automation software type
Related listings that share the same software type for comparison and shortlisting.
