SocialScore AI Customer Persona Platform
SocialScore helps B2C merchants and fintech companies identify anonymous users through digital behavior. It is designed for teams that may need to offer internal credit options or personalize marketing using alternative data.
At a glance
- Category
- Marketing
- Best for
- B2C E-commerce Merchants, Fintech Companies, Online Gaming Operators, Marketing Agencies, Payment Providers
- Pricing
- Plans start at €399/month for the Player plan (up to 200 verifications). The Business plan is €1,000/month (up to 1,000 verifications) and includes API access. Enterprise pricing is custom.
- Key use cases
- Precision Marketing Targeting, Alternative Credit Scoring, Fraud and Bonus Abuse Prevention, AI Chatbot Contextualization, VIP Identification
- Official website
- socialscore.io
SocialScore is a customer persona platform designed to turn anonymous web traffic into digital profiles. Using over 300 OSINT data points in real time, the tool creates AI marketing personas that help businesses understand user interests and behaviors beyond basic transaction data.
The software is built for B2C merchants, e-commerce stores, fintech firms, and gaming operators. It supports marketing activities, such as personalization, and risk management, such as identifying fraud or assessing creditworthiness for users with limited traditional credit history.
Buyers can use the platform to support merchant-led Buy Now, Pay Later (BNPL) workflows or to provide context for AI chatbots and agents. The system includes a 5-Score intelligence layer covering VIP, Fraud, Credit, Churn, and Verification metrics.
Buyers should confirm if their specific customer base has a sufficient digital footprint for OSINT data to be effective and verify if the API-first architecture aligns with their technical requirements.
Key Features
Generates dynamic user profiles based on digital behavior and social signals.
Provides scoring for VIP status, Fraud risk, Creditworthiness, Churn probability, and Identity Verification.
Analyzes over 300 public digital touchpoints to enrich anonymous user profiles.
Provides risk scoring designed to help merchants offer deferred payments without third-party lenders.
Provides behavioral data to AI agents and chatbots to help reduce generic responses.
Identifies personas in real time via a traffic pixel or API.
Use Cases
Using digital behavior and interest markers to personalize offers and support customer acquisition efforts.
Assessing the reliability of customers with thin credit files who lack traditional credit history for installment payments.
Identifying synthetic identities and multi-accounting patterns in gaming or e-commerce.
Enriching AI agent conversations with user interest data to provide more relevant responses.
Identifying high-value users through the analysis of spending patterns and professional networks.
Best For
Pricing
Plans start at €399/month for the Player plan (up to 200 verifications). The Business plan is €1,000/month (up to 1,000 verifications) and includes API access. Enterprise pricing is custom.
FAQ
It is a dynamic profile built from digital behavior and over 300 public data points, rather than static assumptions or surveys.
It provides alternative credit and fraud scoring based on digital footprints, which may help merchants approve customers with thin credit files.
Buyers requiring API integration should consider the Business plan (€1,000/month) or Enterprise plans.
Yes, the platform is designed to be GDPR compliant and uses publicly available OSINT sources for data enrichment.
Source category: Marketing
Source subcategory: Marketing Automation
