AI TOOL PROFILE
Sharebuilders: Media Sales CRM and Pricing Software
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Media companies, TV station sales teams, Radio station managers, OOH property owners
- Key use cases
- Rate Card Preparation, Inventory and Demand Tracking, Sales Activity Management, Market Performance Comparison
- Integrations
- HubSpot, Zapier
- Official website
- Visit Sharebuilders official website
How AI is used
Sharebuilders is a sales platform designed for the media industry, specifically TV, radio, and out-of-home (OOH) advertising. It combines a media-centric CRM for lead and account tracking with a pricing engine that uses data science and machine learning to help set rates based on historical and current trends.
The software supports sales teams and managers who wish to transition from manual spreadsheets to an integrated system. It provides tools for forecasting, inventory analysis, and pacing data to help managers make decisions about available ad space.
Buyers should confirm the platform's specialized focus on broadcast and media sales, as features such as rate card management and holding capacity models are specific to these industry needs.
Key Features
Media Sales CRM
Supports lead and account management, activity tracking, and monitoring of pending deals from initial contact to closing.
Pricing Analytics
Uses machine learning and data science to provide rate recommendations and supports the creation of custom rate cards based on market demand.
Inventory Analysis
Tracks demand by week and helps identify specific shows or dayparts where rates may be adjusted.
ShareBuilder Assistant
An AI-enhanced tool designed to support workflow and sequence automation for sales tasks.
Aggregated Pacing Data
Provides pacing data from over 300 TV stations, updated daily, to help recognize industry trends.
Mobile Applications
Offers apps for iOS and Android to provide browser-based and mobile access to CRM and pricing data.
Use Cases
Rate Card Preparation
Supporting the creation of customized rate cards for different spot lengths in radio and TV.
Inventory and Demand Tracking
Analyzing weekly demand to identify undersold or oversold segments of media inventory.
Sales Activity Management
Tracking sales team progress from pending activities to closed orders using the CRM.
Market Performance Comparison
Comparing current revenue to the same day in the previous year across different regions and network affiliations.
Integrations
- HubSpot
- Zapier
FAQ
What industries is Sharebuilders designed for?
- Sharebuilders is designed specifically for media companies, including TV stations, radio stations, and out-of-home (OOH) properties.
Does Sharebuilders have a mobile app?
- Yes, it offers cloud-based mobile applications for both iOS and Android devices.
How does the pricing tool work?
- It combines data science and machine learning with consultant expertise to analyze market trends and recommend rates based on existing demand.
Source category: Sales
Source subcategory: CRM
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