AI TOOL PROFILE
setshape Review: AI-Powered CRM Software
Pricing
Pricing is available across three tiers: Professional for small teams, Engage for growing businesses with AI scoring, and Enterprise for large organizations. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Small businesses, Mid-market companies, Enterprise organizations, Sales teams
- Key use cases
- Lead Capture and Distribution, Automated Prospect Nurturing, Digital Document Collection, Multi-Location Management
- Integrations
- Zapier, Google Calendar, Outlook Calendar, Webhooks, Open API
- Official website
- Visit setshape official website

How AI is used
setshape is a CRM and marketing platform that combines lead management with communication tools and AI automation. It is designed for businesses that handle high volumes of leads and require a central hub for calling, texting, and emailing prospects.
The software serves buyers from startups to enterprise organizations, with specific industry templates for sectors such as mortgage, solar, insurance, debt settlement, and education. It helps teams organize their pipeline and automate follow-ups using AI digital agents.
Buyers should note that the platform includes a built-in cloud phone system and a customer portal for document collection. The company maintains security certifications, including SOC 2 and HIPAA, which may be useful for businesses handling sensitive client data.
Before choosing this tool, buyers should confirm which plan level they need, as certain features like AI lead scoring and the branching model for multi-location management are available on higher-tier plans.
Key Features
AI Lead Scoring
Analyzes and scores leads in real time to help sales teams prioritize prospects.
AI Digital Agents
Supports automated follow-up conversations and lead nurturing through AI-driven talking and texting.
Built-in Cloud Phone
Integrated system supporting click-to-dial, call recording, and inbound call routing with IVR.
Customer Point of Sale Portal
A secure online workspace where clients can complete applications, upload documents, and use eSignatures.
Lead Management & Routing
Tools for automated lead distribution, duplicate detection, and prioritized pipeline views.
Marketing Suite
Includes CRO-optimized landing pages, email automation templates, and drip campaign journeys.
Use Cases
Lead Capture and Distribution
Capturing leads from web forms or providers and routing them to specific sales reps based on custom rules.
Automated Prospect Nurturing
Using AI digital agents and drip campaigns to maintain contact with leads.
Digital Document Collection
Providing clients a secure portal to upload required paperwork and sign contracts digitally.
Multi-Location Management
Using a branching model to manage different departments or business locations with centralized visibility.
Integrations
- Zapier
- Google Calendar
- Outlook Calendar
- Webhooks
- Open API
FAQ
What industries is setshape designed for?
- While it works for various businesses, it provides specific support and templates for mortgage, solar, insurance, debt settlement, and education sectors.
Does setshape include communication tools?
- Yes, it features a built-in cloud phone system with click-to-dial, as well as SMS/MMS and email automation.
Is the software secure and compliant?
- Yes, setshape holds SOC 1 Type II, SOC 2 Type I & II, HIPAA, PIPEDA, and PHIPA certifications.
Which plan should I choose for AI lead scoring?
- AI lead scoring is available on the Shape Engage and Shape Enterprise plans.
Source category: Sales
Source subcategory: CRM
More tools in Sales
Other published listings in the Sales category.
More tools in the CRM software type
Related listings that share the same software type for comparison and shortlisting.
