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SellerSonar: Amazon Listing & Competitor Tracking

SellerSonar helps Amazon sellers and agencies monitor their digital shelf and competitor activity. It is designed to help brands detect listing hijacks or price fluctuations across multiple marketplaces.

At a glance

Category
Ecommerce
Best for
Amazon FBA sellers, Amazon FBM sellers, Private label brands, Ecommerce agencies, Amazon vendors
Pricing
Annual plans start at $19.98 per month for the Pro tier, with Premium at $39.98 and Business at $74.98. A 14-day free trial is available.
Key use cases
Competitor Price Monitoring, Listing Protection, SEO Visibility Tracking, Reputation Management
Integrations
Slack, Zapier, Make, n8n
Official website
sellersonar.com
Screenshot of sellersonar website

SellerSonar is a retail intelligence platform for Amazon sellers, including those using FBA, FBM, and private label models. The tool supports continuous monitoring of product listings, including price changes, Buy Box ownership, keyword rankings, and customer reviews.

Key Features

Buy Box Tracking

Monitors Buy Box ownership percentage and sends alerts when the Buy Box is won or lost.

Keyword and Ranking Tracking

Tracks organic and sponsored ranks for chosen keywords with historical data charts.

SharkGuard

Designed to detect unauthorized sellers who may be hijacking ASINs in marketplaces where the owner does not sell.

Review Monitoring

Detects new positive or critical reviews and alerts users when critical reviews are upvoted.

Listing Quality Score (LQS)

A tool that audits images, titles, and descriptions to highlight optimization gaps.

Share of Voice

Visualizes how often a brand's products appear in search results compared to competitors.

Use Cases

Competitor Price Monitoring

Tracking competitor pricing tactics and receiving alerts on price drops to help adjust pricing strategies.

Listing Protection

Using automated alerts to detect content updates or unauthorized seller appearances on a product page.

SEO Visibility Tracking

Monitoring keyword positions and share of voice to assess brand visibility on the Amazon digital shelf.

Reputation Management

Tracking new reviews and sentiment to identify customer issues.

Best For

Amazon FBA sellersAmazon FBM sellersPrivate label brandsEcommerce agenciesAmazon vendors

Integrations

SlackZapierMaken8n

Pricing

Annual plans start at $19.98 per month for the Pro tier, with Premium at $39.98 and Business at $74.98. A 14-day free trial is available.

FAQ

Does SellerSonar require access to my Amazon Seller Central account?

No, the platform does not require a Seller Central account to monitor listings and competitors.

Which Amazon marketplaces does SellerSonar support?

All SellerSonar plans support 23 different Amazon marketplaces.

What is the difference between the Pro and Premium plans regarding alerts?

The Pro plan provides basic alerts and excludes Review and Buy Box Lost/Won notifications, while the Premium plan includes all alert types.

Source category: Ecommerce

Source subcategory: Analytics & Reporting

Categories:

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SellerSonar: Amazon Listing & Competitor Tracking – AI Tools for Business