

SellerSonar is a retail intelligence platform for Amazon sellers, including those using FBA, FBM, and private label models. The tool supports continuous monitoring of product listings, including price changes, Buy Box ownership, keyword rankings, and customer reviews.
Monitors Buy Box ownership percentage and sends alerts when the Buy Box is won or lost.
Tracks organic and sponsored ranks for chosen keywords with historical data charts.
Designed to detect unauthorized sellers who may be hijacking ASINs in marketplaces where the owner does not sell.
Detects new positive or critical reviews and alerts users when critical reviews are upvoted.
A tool that audits images, titles, and descriptions to highlight optimization gaps.
Visualizes how often a brand's products appear in search results compared to competitors.
Tracking competitor pricing tactics and receiving alerts on price drops to help adjust pricing strategies.
Using automated alerts to detect content updates or unauthorized seller appearances on a product page.
Monitoring keyword positions and share of voice to assess brand visibility on the Amazon digital shelf.
Tracking new reviews and sentiment to identify customer issues.
Annual plans start at $19.98 per month for the Pro tier, with Premium at $39.98 and Business at $74.98. A 14-day free trial is available.
No, the platform does not require a Seller Central account to monitor listings and competitors.
All SellerSonar plans support 23 different Amazon marketplaces.
The Pro plan provides basic alerts and excludes Review and Buy Box Lost/Won notifications, while the Premium plan includes all alert types.
Source category: Ecommerce
Source subcategory: Analytics & Reporting
SellerSonar is an Amazon monitoring tool for sellers and agencies that tracks keyword rankings, Buy Box status, and competitor pricing. It supports a multi-marketplace workflow and includes a Listing Quality Score tool. Buyers should note that certain alerts and API access are limited to higher-priced tiers.