AI TOOL PROFILE
Samaaro: Event Marketing Platform
- Marketing
- Marketing Automation
- Marketing teams
- Demand generation leads
- Field marketing managers
- Sales operations
- Event coordinators
Pricing
Single event pricing starts at ₹45,000 (approx. $600) per event, and monthly plans start at ₹30,000 (approx. $400) billed annually. Event App packages start at ₹1,35,000 per event. Plans include 500 registrations and unlimited admin seats.
At a glance
- Best for
- Marketing teams, Demand generation leads, Field marketing managers, Sales operations, Event coordinators
- Key use cases
- Product Launches, Industry Conferences and Summits, Field Marketing, Training Events and Seminars, Internal Corporate Events
- Integrations
- Salesforce, HubSpot, Marketo, Zapier, Stripe
- Official website
- Visit samaaro official website
How AI is used
Samaaro is an AI-powered event marketing platform designed to support the event lifecycle, from promotion and registration to on-site operations and post-event analysis. It focuses on marketing outcomes such as lead quality and pipeline influence.
The software is designed for marketing and sales teams who run recurring events, such as product launches or conferences, and need to track how these interactions impact revenue. It provides tools for building event sites, automating attendee outreach, and managing the check-in process.
Buyers should consider whether they primarily need a tool for logistics or for demand generation. Samaaro focuses on lead capture and CRM synchronization to help make field marketing efforts measurable.
Users can also use a dedicated event app to support attendee networking and session management, which is available as a separate pricing package.
Key Features
Event Website Builder
A no-code tool to create branded event websites with customizable layouts, speaker profiles, and multi-language support.
Automated Multi-channel Communication
Supports scheduling reminders and outreach via email, SMS, WhatsApp, and IVRS to help increase attendance.
On-Site Operations
Supports check-ins using QR codes and digital wallets, including automated badge printing and attendance monitoring in real time.
AI-Powered Attendee Matching
Uses AI to connect event attendees based on shared interests to support networking.
Field Event Lead Capture
Supports capturing leads and meeting notes offline at booths and syncing them to a CRM when back online.
Registration & RSVP Workflows
Customizable forms with conditional logic and approval-based access to manage guest lists and ticket types.
Use Cases
Product Launches
Managing invitations, registrations, and lead capture for new product introductions.
Industry Conferences and Summits
Handling attendee check-ins, badge printing, and AI-driven networking.
Field Marketing
Capturing leads and interest signals at trade show booths and syncing them to sales teams.
Training Events and Seminars
Organizing attendee itineraries and collecting post-session feedback via the feedback manager.
Internal Corporate Events
Managing RSVP workflows and communication for company-wide meetings or sales kickoffs.
Integrations
- Salesforce
- HubSpot
- Marketo
- Zapier
- Stripe
FAQ
Does Samaaro work offline for lead capture?
- Yes, the field event lead capture tool works offline, allowing teams to collect data at booths and sync it automatically once internet access is restored.
How does Samaaro differ from standard event management software?
- Standard software typically focuses on logistics and operations, while Samaaro is designed to support lead quality, attendance growth, and pipeline attribution.
What is the starting price for a single event?
- Single event pricing starts at ₹45,000 (approximately $600), which includes 500 registrations and unlimited admin seats.
Source category: Marketing
Source subcategory: Marketing Automation
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