Samaaro: Event Marketing Platform
Samaaro helps marketing, sales, and operations teams coordinate events as a growth channel. It is designed for businesses that need to connect event engagement and lead capture to their CRM.
At a glance
- Category
- Marketing
- Best for
- Marketing teams, Demand generation leads, Field marketing managers, Sales operations, Event coordinators
- Pricing
- Single event pricing starts at ₹45,000 (approx. $600) per event, and monthly plans start at ₹30,000 (approx. $400) billed annually. Event App packages start at ₹1,35,000 per event. Plans include 500 registrations and unlimited admin seats.
- Key use cases
- Product Launches, Industry Conferences and Summits, Field Marketing, Training Events and Seminars, Internal Corporate Events
- Integrations
- Salesforce, HubSpot, Marketo, Zapier, Stripe
- Official website
- samaaro.com
Samaaro is an AI-powered event marketing platform designed to support the event lifecycle, from promotion and registration to on-site operations and post-event analysis. It focuses on marketing outcomes such as lead quality and pipeline influence.
The software is designed for marketing and sales teams who run recurring events, such as product launches or conferences, and need to track how these interactions impact revenue. It provides tools for building event sites, automating attendee outreach, and managing the check-in process.
Buyers should consider whether they primarily need a tool for logistics or for demand generation. Samaaro focuses on lead capture and CRM synchronization to help make field marketing efforts measurable.
Users can also use a dedicated event app to support attendee networking and session management, which is available as a separate pricing package.
Key Features
A no-code tool to create branded event websites with customizable layouts, speaker profiles, and multi-language support.
Supports scheduling reminders and outreach via email, SMS, WhatsApp, and IVRS to help increase attendance.
Supports check-ins using QR codes and digital wallets, including automated badge printing and attendance monitoring in real time.
Uses AI to connect event attendees based on shared interests to support networking.
Supports capturing leads and meeting notes offline at booths and syncing them to a CRM when back online.
Customizable forms with conditional logic and approval-based access to manage guest lists and ticket types.
Use Cases
Managing invitations, registrations, and lead capture for new product introductions.
Handling attendee check-ins, badge printing, and AI-driven networking.
Capturing leads and interest signals at trade show booths and syncing them to sales teams.
Organizing attendee itineraries and collecting post-session feedback via the feedback manager.
Managing RSVP workflows and communication for company-wide meetings or sales kickoffs.
Best For
Integrations
Pricing
Single event pricing starts at ₹45,000 (approx. $600) per event, and monthly plans start at ₹30,000 (approx. $400) billed annually. Event App packages start at ₹1,35,000 per event. Plans include 500 registrations and unlimited admin seats.
FAQ
Yes, the field event lead capture tool works offline, allowing teams to collect data at booths and sync it automatically once internet access is restored.
Standard software typically focuses on logistics and operations, while Samaaro is designed to support lead quality, attendance growth, and pipeline attribution.
Single event pricing starts at ₹45,000 (approximately $600), which includes 500 registrations and unlimited admin seats.
Source category: Marketing
Source subcategory: Marketing Automation
