AI TOOL PROFILE

Salestrekker: CRM for Mortgage and Finance Brokers

Salestrekker helps mortgage and finance brokers manage client relationships and loan applications. It is designed for firms needing to integrate compliance documents and lender gateways into their workflow.
  • Sales
  • CRM
  • Mortgage brokers
  • Finance brokers
  • Loan processors
  • Lenders
  • Mortgage aggregators

Pricing

Pricing starts at $89.99 per user/month for Broker Support, with additional tiers for Parabrokers ($149.99) and Premium Brokers ($249.99).

At a glance

Best for
Mortgage brokers, Finance brokers, Loan processors, Lenders, Mortgage aggregators
Key use cases
Loan Application Management, Compliance and Credit Advice, Referral Partner Coordination, Post-Settlement Engagement
Integrations
Annature, DocuSign, LoanQ
Visit salestrekkersalestrekker software interface screenshot

How AI is used

Salestrekker is a CRM and loan origination platform for the financial services industry, specifically mortgage brokers, lenders, and aggregators. It combines customer relationship management with industry-specific tools such as finance calculators and lender policy search.

The platform supports the loan process from lead generation and document collection to credit assistance and post-settlement follow-ups. It includes visual workflow boards and automation tools to help teams track deal status.

Buyers should note that while it offers CRM functionality, it is designed to be used alongside aggregator systems rather than as a total replacement. Prospective users should confirm which pricing tier is required for specific broker tools and calculators.

Key Features

  • Visual Workflow Boards

    Project boards used to organize leads pipelines and track the progress of ongoing deals.

  • Salestrekker AI

    AI technology that helps generate content for application submission notes and compliance comments.

  • Integrated Communications

    Built-in SMS, email, and video conferencing tools for client and partner interaction.

  • Broker Tools

    Includes home loan, asset finance, and commercial lending calculators and lender policy search tools.

  • Client and Partner Portals

    Portals that allow clients to access their deals and referral partners to manage leads.

  • Document Engine

    Supports the creation of Word and PDF documents using data stored within the CRM.

Use Cases

  • Loan Application Management

    Collecting customer data and documents and submitting loan applications to lenders.

  • Compliance and Credit Advice

    Using calculators and templates to provide product comparisons and produce compliance documents.

  • Referral Partner Coordination

    Using the Partner Portal to receive leads and keep referral sources updated on deal status.

  • Post-Settlement Engagement

    Using marketing and automation tools to maintain contact with clients after a loan has settled.

Integrations

  • Annature
  • DocuSign
  • LoanQ

FAQ

Who is Salestrekker designed for?

It is primarily designed for mortgage brokers, finance brokers, lenders, and aggregators.

Does Salestrekker offer a free trial?

No, there is no free trial, but the company provides demos upon request.

What does the AI in Salestrekker do?

Salestrekker AI assists users by generating content for application submission notes and compliance comments.

Can it replace my aggregator's CRM?

No, it can be used alongside an aggregator's CRM, but cannot replace it.

Source category: Sales

Source subcategory: CRM

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