AI TOOL PROFILE
Sales Magic: AI Sales Coaching and Role-Play Software
- Sales
- AI Assistant
- Sales representatives
- Sales managers
- Sales enablement leads
- Sales organizations
Pricing
Paid plans range from an On-Demand tier at $19.98/month (30 credits) up to an Enterprise tier at $1,498/month. A free call experience is available for first-time users.
At a glance
- Best for
- Sales representatives, Sales managers, Sales enablement leads, Sales organizations
- Key use cases
- New Hire Onboarding, Pre-Call Preparation, Ongoing Skill Development, Hiring Assessments, Deal Coaching
- Integrations
- Webhook integration
- Official website
- Visit Sales Magic official website

How AI is used
Sales Magic is a training platform designed for sales teams to refine their communication skills using AI. The software provides an environment where reps can engage in role-play simulations with customizable buyer personas that mimic target customer behavior.
For sales managers, the tool includes a coaching dashboard that surfaces performance metrics and provides AI-generated talking points for one-on-one meetings. This is designed to help managers identify coaching opportunities based on call data and practice sessions.
Beyond role-play, the platform supports live call scoring and analysis, measuring factors like talk-time ratio and pacing. It supports various sales functions, from initial onboarding to deal coaching for seasoned professionals.
Buyers should note that the platform operates on a credit system, where one credit equals one minute of conversation. Depending on the plan chosen, features such as audio recording and webhook integrations may be limited.
Key Features
AI Role-Play Simulations
Provides a risk-free environment to practice pitches and handle objections with adaptive AI personas.
Customizable Buyer Personas
Allows users to create personas based on industry, decision-making style, and target customer profiles.
Live Call Analytics
Analyzes conversations to provide objective scoring and feedback on pacing and methodology.
Manager Coaching Dashboard
Surfaces performance insights and AI-generated talking points for manager-rep one-on-ones.
Training Module Creation
Supports the design and assignment of custom training programs aligned with business needs.
Performance Metrics
Tracks data such as talk time ratio, sentence length, and clarity index.
Use Cases
New Hire Onboarding
Using AI simulations to support the ramp-up of new reps and test readiness before they handle live leads.
Pre-Call Preparation
Practicing specific deal scenarios and refining messaging before meetings.
Ongoing Skill Development
Regularly practicing objection handling and refining pitches through adaptive AI.
Hiring Assessments
Evaluating candidates' selling skills through simulated sales conversations and AI scorecards.
Deal Coaching
Analyzing live call data to identify gaps and risks in current sales opportunities.
Integrations
- Webhook integration
FAQ
How does Sales Magic pricing work?
- It uses a monthly subscription with a credit system where one credit equals one minute of conversation. Plans range from $19.98 for On-Demand to $1,498 for Enterprise.
Can I customize the AI personas?
- Yes, users can create customized AI personas based on actual prospects and target markets, adjusting parameters to mirror real-world scenarios.
What is included in the free experience?
- Sales Magic offers a free call experience for first-time users to test the platform's capabilities.
Is there a way to integrate Sales Magic with other tools?
- The Professional and Enterprise plans support webhook integration to automate data flow to external systems.
Source category: Sales
Source subcategory: AI Assistant
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