Ruuster: Real Estate CRM and Lead Nurture Platform
Ruuster helps high-performing real estate teams manage large databases and multi-market operations. It is designed for organizations looking to automate follow-ups and unify the client search experience.
At a glance
- Category
- Real Estate
- Best for
- Real estate teams, Independent brokerages, High-volume real estate organizations, Multi-market real estate teams
- Pricing
- Plans start at $875/month (Grow plan) or $750/month billed annually, with a $2,000 onboarding fee. Pricing includes a platform fee for up to 10 agents, with additional per-agent fees and incremental fees per MLS.
- Key use cases
- Database Reactivation, Multi-Market Management, PPC Lead Conversion, Client Collaboration
- Integrations
- Follow Up Boss, Sierra, Zapier, Google Tag Manager
- Official website
- ruuster.com
Ruuster is a platform designed for real estate teams and brokerages. It connects the CRM, MLS, website, and client portal, which may help teams manage lead flow and agent workflows by reducing the need to switch between disconnected tools.
The software is built for high-producing teams managing large databases and multiple lead sources; it is not designed for single agents. It supports the synchronization of lead activity and property views across platforms, which may help agents identify high-intent leads.
Key components include AI-powered nurture sequences that trigger based on client behavior and white-labeled mobile apps. Buyers should note that while it provides deep integration with specific CRMs, it is primarily intended for those scaling operations across multiple markets.
Before choosing Ruuster, buyers should confirm how the per-agent pricing scales with their specific team size and ensure their current CRM is supported.
Key Features
Automated, behavior-based lead follow-ups that adjust property recommendations based on real time client activity.
White-labeled web and mobile applications where clients can search listings and message agents.
Supports multi-MLS organizations and can embed MLS search directly into the lead profile of connected CRMs.
Supports the creation of branded property search experiences on websites with lead capture plugins.
Supports custom routing rules and UTM tagging for PPC campaigns to organize lead distribution.
Use Cases
Using AI Nurture to re-engage existing leads in a CRM through automated, activity-based property alerts.
Unifying data from multiple MLSs across different states or provinces into a single branded portal.
Capturing leads from paid campaigns via IDX plugins and triggering AI follow-up sequences.
Providing clients with a dedicated mobile app to favorite properties and chat with their agent.
Best For
Integrations
Pricing
Plans start at $875/month (Grow plan) or $750/month billed annually, with a $2,000 onboarding fee. Pricing includes a platform fee for up to 10 agents, with additional per-agent fees and incremental fees per MLS.
FAQ
Ruuster is built for high-producing real estate teams and brokerages managing large databases. It is not designed for single agents.
No, Ruuster does not charge based on database size, which allows teams to nurture their full contact list without additional fees.
Ruuster has native integrations with Follow Up Boss and Sierra, and it supports other workflows via Zapier.
Yes, Ruuster supports national MLS coverage in both the United States and Canada.
Source category: Real Estate
Source subcategory: CRM
