AI TOOL PROFILE
RevenueCat: Subscription Management for Apps
- Finance and Accounting
- Billing and Invoicing
- Mobile App Developers
- SaaS Companies
- Software Companies
- Independent App Developers
Pricing
Pricing is usage-based: free for apps with up to $2,500 in monthly tracked revenue (MTR), then 1% of MTR above that threshold. Custom enterprise pricing is available.
At a glance
- Best for
- Mobile App Developers, SaaS Companies, Software Companies, Independent App Developers
- Key use cases
- Cross-Platform Purchase Implementation, Paywall Optimization, Subscription Data Centralization, Churn Reduction
- Integrations
- Apple Search Ads, AppsFlyer, Branch, Meta Ads, Singular
- Official website
- Visit revenuecat official website
How AI is used
RevenueCat provides a subscription backend designed to handle in-app purchases across iOS, Android, Smart TV, and web platforms. It offers a single API to manage customer entitlements and payment data, which may reduce the need to build separate systems for each app store.
The platform is designed for engineering, product, and marketing teams who wish to manage subscriptions without manual updates to store APIs. It includes growth tools such as a no-code paywall editor and A/B testing to help optimize conversion rates.
Buyers should confirm how their current data stack integrates with the platform, as it can serve as a central source of truth for other marketing and analytics tools. The pricing follows a usage-based model after a specific revenue threshold.
Key Features
Unified Subscription Backend
Supports automated receipt validation for StoreKit, Google Play Billing, and web transactions through a single API.
Paywall Editor
A WYSIWYG editor with templates for creating and updating paywalls without requiring app store approvals.
A/B Testing
Supports multivariate tests on pricing, trial lengths, and paywall designs with full-funnel analytics.
Audience Segmentation
Allows targeting of paywalls based on country, platform, app version, and custom user attributes.
Automated Refund Handling
Supports managing Apple refund requests based on usage data and user preferences.
Predictive Analytics
Provides LTV cohort analysis and estimates for campaign payback periods.
Use Cases
Cross-Platform Purchase Implementation
Implementing subscriptions across iOS, Android, and web apps using a single SDK.
Paywall Optimization
Testing pricing strategies and layouts through A/B experiments to evaluate conversion variants.
Subscription Data Centralization
Establishing a source of truth for revenue data to sync with marketing and analytics stacks.
Churn Reduction
Using unified event data to trigger winback campaigns for lapsed subscribers.
Integrations
- Apple Search Ads
- AppsFlyer
- Branch
- Meta Ads
- Singular
- SplitMetrics
- Adjust
- Tenjin
- Braze
- Amplitude
- Stripe
FAQ
What is Monthly Tracked Revenue (MTR)?
- MTR is the amount of revenue RevenueCat tracks in USD during a one-month billing period, including paid subscriptions, renewals, and one-time purchases, before platform cuts.
How does RevenueCat pricing work?
- It is free for apps earning up to $2,500 MTR. After that threshold, the platform charges 1% of the MTR for the months the threshold is exceeded.
Is RevenueCat a payment processor?
- No, RevenueCat is not a payment processor. Payments are handled by providers such as Apple, Google, or Stripe.
Source category: Finance & Accounting
Source subcategory: Billing & Invoicing
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