ResponseTap: Call Tracking and Analytics Software
ResponseTap helps marketers and call center managers attribute phone sales to digital marketing activity. It is designed for teams seeking to optimize marketing spend based on call data.
At a glance
- Category
- Sales
- Best for
- Marketing Agencies, Sales Teams, Call Centers
- Pricing
- ResponseTap uses a usage-based pricing model with license fees and call costs. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Marketing Spend Optimization, Call Center Resource Planning, Lead Attribution, Bidding Model Support
- Integrations
- Google Ads, Google Analytics, Salesforce, Facebook, Instagram
- Official website
- responsetap.com
ResponseTap is a call tracking and analytics tool designed to link phone-based sales to digital marketing efforts. It provides data on which channels and keywords lead to calls, helping businesses identify the customer journey beyond online conversions.
The software is designed for marketing agencies, sales teams, and call centers. It focuses on identifying the value of phone calls to help users determine which parts of their campaigns are effective at driving leads.
Capabilities include speech analytics and visitor touchpoint reporting to help users understand why customers call and how they interacted with the website beforehand. The tool is designed to integrate with CRM and bid management platforms.
Prospective buyers should note that ResponseTap is now part of Infinity.
Key Features
Identifies the marketing sources driving high-value phone sales.
Reports on how users interact with a website before making a phone call.
Analyzes call content to provide insights into customer conversations.
Connects with ad platforms and analytics tools to attribute calls to keywords and campaigns.
Use Cases
Identifying the channels and keywords that generate calls to help adjust budgets.
Using call driver data to help manage call center staffing.
Linking phone-based sales to digital marketing activity for an ROI view.
Using call data to inform bidding models in advertising platforms.
Best For
Integrations
Pricing
ResponseTap uses a usage-based pricing model with license fees and call costs. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
It tracks the campaigns, channels, and keywords that lead a customer to make a phone call, which helps businesses attribute phone sales to digital marketing.
The software is primarily designed for marketers, marketing agencies, and call center managers.
It uses a usage-based model consisting of license fees and call costs.
Source category: Sales
Source subcategory: Analytics & Reporting
