AI TOOL PROFILE
REI BlackBook: Real Estate Investor CRM and Marketing
- Real Estate
- CRM
- Real estate wholesalers
- Property rehabbers
- Real estate landlords
- Small real estate investing teams
Pricing
Monthly plans are available at $97 (Basic), $197 (Growth), and $297 (Professional). Annual billing provides approximately two months free.
At a glance
- Best for
- Real estate wholesalers, Property rehabbers, Real estate landlords, Small real estate investing teams
- Key use cases
- Lead Generation and Capture, Automated Lead Nurturing, Deal Analysis and Estimation, Property Disposition, Team Coordination
- Official website
- Visit Rei Blackbook official website

How AI is used
REI BlackBook is a CRM and marketing software for real estate investors. It combines business functions—such as website hosting, phone systems, and lead tracking—into a single platform to reduce the use of multiple disjointed tools.
The software is designed for investors, including wholesalers, rehabbers, and landlords, who need to capture leads and manage properties through a sales pipeline. It supports identifying opportunities, analyzing deal numbers, and marketing properties to buyers or tenants.
Users can use automated workflows to maintain contact with leads via email and text, and the platform includes tools for creating rehab estimates and accessing property comparables. Buyers should confirm which plan fits their team size, as user accounts and contact limits vary between the Basic, Growth, and Professional tiers.
Key Features
Lead Capture Websites
Mobile-responsive website templates with a visual page builder and SEO tools to help attract motivated sellers.
Contact Management CRM
A centralized database for buyers, sellers, and realtors with custom fields, tagging, and activity feeds.
Business Phone System
Integrated call tracking, 2-way text messaging, and ringless voicemail with call recording capabilities.
Marketing Automation
Automated follow-up workflows and multi-channel nurture campaigns for engaging non-responsive leads.
Property Pipeline
A deal management system to track properties from lead to close, including document storage and project templates.
Deal Analysis Tools
Calculators for analyzing flips, lease options, and buy-and-hold strategies, along with itemized rehab estimators.
Property Marketing Engine
Tools to create individual micro-websites for properties, generate print flyers, and syndicate listings to real estate portals.
Use Cases
Lead Generation and Capture
Using website templates and custom web forms to capture information from motivated sellers.
Automated Lead Nurturing
Setting up automated email and SMS follow-up sequences to maintain engagement with potential deals.
Deal Analysis and Estimation
Running numbers on properties and creating itemized rehab reports for contractors or investors.
Property Disposition
Marketing available inventory to a buyers list through text broadcasts and dedicated property sites.
Team Coordination
Assigning tasks and managing permission levels for team members to track progress on active deals.
FAQ
Who is REI BlackBook designed for?
- It is designed for real estate investors, specifically wholesalers, rehabbers, and landlords.
How does the pricing work for REI BlackBook?
- Plans are $97/month for Basic, $197/month for Growth, and $297/month for Professional, with discounts available for annual billing.
Does REI BlackBook offer a free trial?
- Yes, the platform provides a 14-day free trial with no long-term contract commitments.
What happens with phone and text costs?
- Calls and texts are charged based on a credit system; for example, Basic plan users pay per-minute and per-text rates.
Source category: Real Estate
Source subcategory: CRM
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