Reframer AI Video Editor
Reframer is designed for users who need to adapt video content for multiple social platforms. It may help teams convert wide videos into vertical formats by automating the reframing process.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Small Businesses, Social Media Managers, Content Creators
- Pricing
- Reframer uses a freemium model with three tiers: Lite (1 export/month), Plus (20 exports/month), and Pro (unlimited exports).
- Key use cases
- Social Media Content Adaptation, Automated Video Reframing, Local Video Processing
- Official website
- reframer.ai
Reframer is an AI-powered video editor that automatically adjusts the aspect ratio of videos to fit various social media platforms. The tool uses scene analysis and motion tracking to identify features, such as people and cars, to help keep the most important part of the frame visible during the reframing process.
Currently available for iPhone, the software supports users who need to create multiple versions of a single video for different channels. It includes presets for popular platforms, allowing users to render and export several different ratios in one session.
Because the processing happens locally on the device, videos are not uploaded to external servers. Buyers should note that the software is currently limited to iOS, though other platforms are listed as coming soon.
Before choosing Reframer, users should evaluate their monthly export needs, as the available plans range from one export per month to unlimited options.
Key Features
Analyzes video scenes to determine visual elements for framing.
Identifies common objects like people and cars, as well as faces, to support motion tracking.
Includes 57 predefined aspect ratios for platforms including Instagram, TikTok, YouTube, Facebook, and Snapchat.
Performs reframing on the device without requiring an internet connection or server uploads.
Supports defining multiple output ratios within a single template to export them in one run.
Use Cases
Converting a single primary video into various formats for Instagram, TikTok, and YouTube.
Using AI detection to adjust framing for videos containing moving objects or people.
Processing video files locally on an iPhone to avoid uploading footage to the cloud.
Best For
Pricing
Reframer uses a freemium model with three tiers: Lite (1 export/month), Plus (20 exports/month), and Pro (unlimited exports).
FAQ
Reframer is currently available for iPhone, with versions for iPad, Web, Android, Mac, Windows, and Linux listed as coming soon.
No, the smart reframing happens offline on the device, so an internet connection is not required for processing.
There is a free version to get started, followed by a Lite tier (1 export/month), Plus (20 exports/month), and Pro (unlimited exports).
The software analyzes scenes and uses motion tracking to detect faces and common objects, creating a saliency map to choose the framing.
Source category: Marketing
Source subcategory: Video & Animation
