RedEye: B2C Marketing Automation Platform
RedEye supports B2C businesses, including those in ecommerce and travel, in managing customer data and multichannel messaging. It is designed for teams that need to combine data from multiple sources into a unified profile for targeted campaigns.
At a glance
- Category
- Marketing
- Best for
- Ecommerce retailers, Travel and hospitality companies, B2C mid-market companies, Non-profits and charities
- Pricing
- The Essentials plan starts at £1,000 per month, and the Elevate plan starts at £1,500 per month. Advanced solutions are tailored to specific requirements.
- Key use cases
- Multichannel Lifecycle Marketing, Churn Prediction and Retention, Ecommerce Conversion, Customer Data Consolidation
- Integrations
- Shopify, Dealerweb, Trustpilot, LoyaltyLion, Google BigQuery
- Official website
- redeye.com
RedEye is a B2C marketing automation and customer data platform designed to consolidate customer information into a single customer view. It supports multichannel communication, allowing users to manage email, SMS, and push notifications from a single interface.
The software is designed for B2C-focused companies, such as ecommerce retailers, travel operators, and non-profits. It helps businesses merge behavioral and transactional data to create customer segments.
Users may use AI-driven predictive models to identify potential churn or high-value customers and can use a natural language reporting tool to analyze campaign performance. The platform includes a drag-and-drop builder for email creation.
Buyers should confirm their specific data integration needs, as some setups may require the Advanced plan. Buyers may also wish to evaluate if professional services support is needed for initial strategy and workflow setup.
Key Features
Consolidates customer data from multiple touchpoints into a unified profile to help reduce data silos.
A single interface to design and automate journeys across email, SMS, web push, and app push notifications.
Includes predictive models designed to help forecast behaviors such as customer churn, prospect conversion, and VIP status.
An AI-driven reporting tool that uses natural search language to help identify trends and patterns in customer data.
A tool for creating personalized emails using display conditions and synced content blocks.
A builder that creates updating audience segments based on customer behavior and buying patterns.
Use Cases
Supporting the creation of automated journeys that sequence email, SMS, and push notifications based on customer actions.
Using predictive models to help identify customers likely to lapse and triggering retention campaigns.
Implementing automated workflows for abandoned cart reminders and personalized product recommendations.
Merging behavioral data from website browsing with transactional CRM data to create a unified view of the buyer.
Best For
Integrations
Pricing
The Essentials plan starts at £1,000 per month, and the Elevate plan starts at £1,500 per month. Advanced solutions are tailored to specific requirements.
FAQ
Essentials is a plug-and-play package for simpler data setups. Elevate adds professional services support and AI-driven insights, while Advanced is a custom solution for bespoke data requirements and larger teams.
Yes, it supports SMS, Web Push, App Push, Social Media, Display retargeting, and Direct Mail.
It uses a customer data platform to combine behavioral and transactional data into a single customer view, using up to 24 identifiers to match and merge records.
Source category: Marketing
Source subcategory: Marketing Automation
