AI TOOL PROFILE
Reapit: Estate Agency CRM and Property Software
- Real Estate
- CRM
- Single branch agencies
- Multi-branch agency chains
- National real estate franchises
- Lettings and property management firms
Pricing
Pricing was not clearly available from the provided evidence. The software offers different tiers—Agency Edition, Agency Edition Premium, and Enterprise—based on user count and feature requirements. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Single branch agencies, Multi-branch agency chains, National real estate franchises, Lettings and property management firms
- Key use cases
- Supporting Sales Progression, Managing Tenancy Progression, Field Work and Viewing Management, Financial Compliance and Rent Collection, Automating Property Marketing
- Integrations
- Rightmove, Zoopla, OnTheMarket, PayProp
- Official website
- Visit reapit property sales official website

How AI is used
Reapit is a business technology platform for estate agencies. It combines a Sales CRM for managing buyers and vendors with a Lettings CRM for tenancy progression, and includes tools for property management and client account compliance.
The software supports a range of business scales, from single-branch agencies to national franchise chains. It is designed to connect property professionals with their clients while providing a centralized place to track activities, manage diaries, and handle financial reconciliations.
Beyond the core CRM, the platform includes a mobile app for agents in the field and an AppMarket for third-party integrations. It also incorporates AI tools that help with the creation of property descriptions and applicant matching.
Buyers should confirm which plan tier they need, as certain features like the DataWarehouse or specific automation configurations may be limited to specific plans.
Key Features
Sales CRM
Supports prospecting, buyer and property matching, and tracking sales progression milestones.
Lettings CRM
Supports the lettings journey through tenancy progression tracking and pre-tenancy checklists.
Property Management
Helps agents manage property inventory, track expiring certificates, and handle maintenance tasks.
Reapit Go
A mobile application that allows agents to access diaries, contact records, and log viewing feedback while away from the office.
Client Accounts
Supports the management of rent runs, landlord payments, and automated daily reconciliation.
AI Property Descriptions
Uses AI to generate property listing descriptions that can be customized to match a specific tone of voice.
Reapit Bookings
Allows prospective buyers and renters to book viewings directly from property portals.
AppMarket
An integration marketplace providing access to over 90 PropTech providers.
Use Cases
Supporting Sales Progression
Using Sales CRM to match buyers with properties and track milestones from enquiry to exchange.
Managing Tenancy Progression
Using Lettings CRM to track the journey from winning a landlord instruction to filling a property.
Field Work and Viewing Management
Using the Reapit Go mobile app to manage calendars and log client feedback during property visits.
Financial Compliance and Rent Collection
Managing client funds and processing landlord payments through the Client Accounts module.
Automating Property Marketing
Generating property descriptions using AI tools to support digital workflows.
Integrations
- Rightmove
- Zoopla
- OnTheMarket
- PayProp
FAQ
Who is Reapit designed for?
- Reapit is designed for real estate and lettings agencies of all sizes, including single-branch startups, multi-branch chains, and national franchises.
Does Reapit have a mobile app?
- Yes, it includes Reapit Go, a mobile app that allows agents to manage their diaries, access contact records, and log viewing feedback on the go.
What AI features does Reapit offer?
- Reapit provides AI-powered property descriptions and automated applicant matching to help agents list properties and connect with buyers.
How long does it take to set up Reapit?
- Deployment typically takes 4-6 weeks for smaller agencies and 10-12 weeks for larger agencies using the Enterprise platform.
Source category: Real Estate
Source subcategory: CRM
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