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Rakuten Advertising: Affiliate Marketing Network

Rakuten Advertising helps brands and publishers manage affiliate and influencer partnerships. It is designed for businesses in retail, travel, and financial services looking to reach global audiences.

At a glance

Category
Marketing
Best for
Advertisers, Publishers, Marketing agencies, Global brands
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
Key use cases
Affiliate Campaign Management, Traffic Monetization, Influencer Outreach, Multi-Channel Performance Marketing
Official website
rakutenadvertising.com
Screenshot of rakuten advertising website

Rakuten Advertising operates as a global network connecting advertisers with publishers for performance-based marketing. The platform provides tools for managing affiliate and influencer campaigns, along with options for display, paid search, and paid social advertising.

It is designed for advertisers seeking to expand their audience reach and publishers looking to monetize traffic. The service includes a data science component that uses AI for discovery and benchmarking to help users identify potential partners.

Buyers should consider that the platform focuses on performance marketing across the funnel, from awareness to sale. Because specific pricing is not listed publicly, businesses should confirm current pricing on the vendor website.

Key Features

Affiliate Intelligence

An AI-powered suite used for discovery, forecasting, and benchmarking of affiliate partnerships.

Influencer Marketing Tools

Services and tools designed to help brands connect with creators and influencers.

Global Publisher Network

A curated network that allows advertisers to connect with publishers and payment programs.

Multi-Channel Support

Supports performance-driven activity across display, paid search, and paid social channels.

Data-Driven Discovery

Uses AI and data science to help users find and vet partners.

Use Cases

Affiliate Campaign Management

Advertisers may use the network to find publishers and manage performance-driven affiliate partnerships.

Traffic Monetization

Publishers can join the network to connect with brands and monetize their audiences.

Influencer Outreach

Brands can use the platform to identify and work with influencers to reach new customer segments.

Multi-Channel Performance Marketing

Supporting a mix of paid search, paid social, and display ads to move customers through the sales funnel.

Best For

AdvertisersPublishersMarketing agenciesGlobal brands

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.

FAQ

What is Rakuten Advertising?

It is a global affiliate marketing platform that connects advertisers and publishers through data-driven tools and a partner network.

Who can use Rakuten Advertising?

The platform is designed for advertisers looking to grow their reach and publishers who want to monetize their traffic.

Does Rakuten Advertising use AI?

Yes, it offers a suite called Affiliate Intelligence that uses AI for partner discovery, forecasting, and benchmarking.

How much does Rakuten Advertising cost?

Pricing information is not publicly available; interested businesses must contact the company for details.

Source category: Marketing

Source subcategory: Marketing Automation

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