AI TOOL PROFILE
Quartile: Retail Media Optimization Software
- Marketing
- Marketing Automation
- Ecommerce Stores
- Online Retailers
- Retail Brands
- Small to Mid-sized E-commerce Businesses
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Ecommerce Stores, Online Retailers, Retail Brands, Small to Mid-sized E-commerce Businesses
- Key use cases
- Marketplace Ad Automation, Cross-Channel Traffic Direction, Granular Product Optimization, Managed Ad Strategy
- Integrations
- Amazon Ads, Walmart Connect, Instacart, Criteo, Google Ads
- Official website
- Visit quartile official website
How AI is used
Quartile is an advertising automation platform designed for brands selling on major e-commerce marketplaces. It combines AI-driven bidding and placement adjustments with managed services, providing users with a dedicated strategist to help guide campaign goals.
The software is built for online retailers and retail brands, from small businesses to larger enterprises, that manage ad spend across channels like Amazon, Walmart, and Google. It supports granular control, allowing for campaigns to be managed at the individual product (ASIN) level.
Practically, the tool helps with the technical side of ad management, such as hourly bidding updates and cross-channel data ingestion. This approach is designed to help brands coordinate their visibility across different platforms from a single portal.
Buyers should confirm if they require a fully self-service tool or if they prefer the managed service model Quartile provides, as the platform emphasizes a partnership between its AI and a human strategist.
Key Features
Real-time Dynamic Bidding
Uses AI to automatically adjust keyword bids in real time based on performance data.
Per-ASIN Campaign Management
Supports granular campaign structures that allow for specific control over individual products.
Omni-channel Data Ingestion
Collects performance signals from multiple marketplaces and ad channels into one platform.
Hourly Placement Adjustments
Automates ad placement changes every hour to adjust for current customer behavior.
Google to Amazon Traffic
Designed to direct high-intent search traffic from Google Ads to Amazon listings.
Buy Box Protection
Monitors Buy Box status and automatically pauses ads when a product loses the Buy Box.
Use Cases
Marketplace Ad Automation
Automating bids and placements on marketplaces such as Amazon, Walmart, and Instacart.
Cross-Channel Traffic Direction
Using Google Ads to drive external traffic to Amazon listings to support ranking and sales.
Granular Product Optimization
Creating tailored bidding and budget strategies for specific products using a per-ASIN structure.
Managed Ad Strategy
Combining software automation with a dedicated strategist for campaign adjustments.
Integrations
- Amazon Ads
- Walmart Connect
- Instacart
- Criteo
- Google Ads
- Meta Ads
- Microsoft Ads
FAQ
Who is Quartile designed for?
- Quartile is designed for e-commerce stores, online retailers, and retail brands of various sizes that sell on marketplaces like Amazon and Walmart.
Does Quartile only work for Amazon Ads?
- No, it supports several marketplaces including Walmart and Instacart, as well as ad channels like Google, Meta, and Microsoft Ads.
What is the 'Google to Amazon' feature?
- It is a workflow that directs high-intent shoppers from Google Search directly to Amazon listings, which may help improve Amazon rankings and capture the Brand Referral Bonus.
Source category: Marketing
Source subcategory: Marketing Automation
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