AI TOOL PROFILE
Pushwoosh Review: Mobile Push Notification Service
- Marketing
- Marketing Automation
- Ecommerce stores
- Software companies
- Mobile app developers
- Gaming companies
- Fintech and banking apps
Pricing
Pushwoosh uses a freemium pricing model with a free tier and enterprise options. Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Ecommerce stores, Software companies, Mobile app developers, Gaming companies, Fintech and banking apps
- Key use cases
- User Onboarding, Churn Reduction, Revenue Optimization, Subscription Management
- Integrations
- Shopify, Adjust, Amplitude, Appsflyer, Mixpanel
- Official website
- Visit pushwoosh official website
How AI is used
Pushwoosh is a customer engagement platform designed to help businesses communicate with users across mobile and web environments. It supports a variety of delivery channels including mobile and web push, in-app messaging, email, SMS, and WhatsApp.
The software is intended for companies with a mobile presence, specifically those in e-commerce, gaming, and fintech. It focuses on using customer data to support user retention and recovery through automated journeys and audience segmentation.
Beyond basic messaging, the platform includes a Customer Data Platform (CDP) to unify user information and a visual journey builder for creating multi-step campaigns. The service is hosted on privately owned server hardware.
Buyers should confirm if their specific data sources are compatible with the listed integrations and review the differences between the free tier and enterprise offerings to ensure the plan matches their volume needs.
Key Features
Omnichannel Messaging
Supports delivery of messages via mobile push, web push, in-app alerts, email, SMS, and WhatsApp.
Customer Journey Builder
A visual tool used to create and manage automated cross-channel communication flows.
Audience Segmentation
Supports defining target groups based on real-time user behavior, historical data, and RFM criteria.
Actionable CDP
A customer data platform designed to unify fragmented user behavior and preferences in one place.
ManyMoney AI
An AI marketing copilot designed to identify performance leaks and optimize for revenue.
Enterprise Infrastructure
Uses privately owned server hardware with GDPR compliance and ISO 27001 certification.
Use Cases
User Onboarding
Sending personalized messages to new app users to support adoption based on acquisition data.
Churn Reduction
Creating re-engagement offers to bring back lapsed users via automated push notifications.
Revenue Optimization
Delivering targeted upsell and cross-sell offers based on in-app behavior.
Subscription Management
Sending personalized reminders and feature announcements to support subscription renewals.
Integrations
- Shopify
- Adjust
- Amplitude
- Appsflyer
- Mixpanel
- Segment
FAQ
What channels does Pushwoosh support?
- Pushwoosh supports mobile push notifications, web push, in-app messaging, email, SMS, and WhatsApp messaging.
Who is Pushwoosh designed for?
- It is primarily designed for ecommerce stores, software companies, and businesses in gaming, fintech, and subscription-based apps.
Does Pushwoosh offer a free version?
- Yes, the platform uses a freemium model and provides a free tier, though enterprise plans are available for larger scale needs.
Is Pushwoosh GDPR compliant?
- Yes, Pushwoosh guarantees GDPR compliance and ISO 27001 certification, with datacenters located within the EU (Germany) for European clients.
Source category: Marketing
Source subcategory: Marketing Automation
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