AI TOOL PROFILE
Propello Cloud: White-Label Loyalty and Reward Software
- Marketing
- Marketing Automation
- Mid to enterprise organisations
- Subscription-based businesses
- Companies without in-house loyalty development resources
- Telecoms and Insurance providers
- Membership-based organisations
Pricing
Pricing includes a £995 platform set-up fee and a £1,000 fee for the Scale plan strategy. Other tiers, including Tech Only and Enterprise, are available upon request.
At a glance
- Best for
- Mid to enterprise organisations, Subscription-based businesses, Companies without in-house loyalty development resources, Telecoms and Insurance providers, Membership-based organisations
- Key use cases
- Supporting Customer Retention, Customer Acquisition, Member Engagement, Adding Reward Value
- Integrations
- Zapier, API
- Official website
- Visit propello cloud official website
How AI is used
Propello Cloud is a white-label customer loyalty platform for organisations that want to implement reward systems without extensive internal development. It provides a membership front-end and a back-end CMS for programme management, supporting loyalty models such as points-based systems and tiered memberships.
The software is designed for mid to enterprise-level businesses, including those in telecoms, insurance, and health and fitness. It helps these organisations incentivise customer actions, such as subscription renewals or referrals, by offering rewards from a network of global brands.
Beyond the software, the platform offers different levels of support, ranging from tech-only access to programme management services. This allows businesses to choose between running the strategy internally or using Propello's consultancy services.
Buyers should confirm whether their internal technical team can handle the API integration and if the available reward tiers align with their specific customer acquisition and retention goals.
Key Features
White-label Portal
A brandable membership front-end and reward portal that supports custom domains.
API-Based Reward Engine
An engine that allows businesses to configure and trigger incentives based on customer behaviours.
Brand Partner Network
Provides access to rewards and benefits from over 1,000 global brand partners.
Loyalty Programme Models
Supports structures including Earn & Burn, Tiered Loyalty, Perk & Reward, and Referral Marketing.
AI-Driven Personalisation
Uses AI and Machine Learning to serve rewards at the individual user or tier level.
Gamification Tools
Includes mechanics such as progress bars, challenges, and unlockable rewards.
Reporting and Analytics
Tracks member activations, reward redemptions, and engagement levels.
Use Cases
Supporting Customer Retention
Setting up triggered rewards for subscription renewals or multi-year contract extensions.
Customer Acquisition
Implementing a referral marketing programme that rewards existing customers for bringing in new users.
Member Engagement
Using gamified challenges and tier progression to encourage customers to interact with the brand.
Adding Reward Value
Integrating third-party brand perks via the partner network to add value to a membership.
Integrations
- Zapier
- API
FAQ
How long does it take to launch a programme with Propello Cloud?
- While the platform can be set up in 24 hours, the reward portal typically goes live in under two weeks once offers are prepared.
Do I need a technical team to use Propello Cloud?
- Yes, internal development resources are needed for the initial setup and API integration, though Propello's tech support provides assistance.
Can I use my own rewards instead of the brand partner network?
- Yes, the platform allows businesses to add and promote their own custom offers and services alongside partner rewards.
What are the pricing options for Propello Cloud?
- There is a £995 set-up fee, and a £1,000 fee for the Scale plan; other tiers like Tech Only and Enterprise require a custom quote.
Source category: Marketing
Source subcategory: Marketing Automation
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