AI TOOL PROFILE

Promoly: Music Promotion Software for Labels and Artists

Promoly helps record labels, artists, and publicists manage music outreach. It is designed for users who need to track plays and downloads in real time.

Pricing

Monthly plans range from £10 to £79, with a 20% discount for annual billing. A 7-day free trial is available with 150 sends.

At a glance

Best for
Independent Music Artists, Small to Medium Record Labels, Music Publicists, Music Producers
Key use cases
Sending Track Promos, Collecting DJ Feedback, Managing Multiple Labels, Driving Streaming Traffic, Promoting Live Events
Integrations
Facebook Pixel, Bandcamp
Visit promolypromoly software interface screenshot

How AI is used

Promoly is a marketing tool built for the music industry to handle the distribution of track promos. It allows users to upload audio files, send them to contacts, and track performance through a centralized dashboard.

The platform is designed for independent artists, record labels, and music publicists, providing an alternative to manual email chains and external file-sharing links.

Utility includes the ability to collect direct feedback and ratings from DJs before they download a track, as well as providing smartlinks that connect listeners to multiple streaming platforms. It also supports pre-save campaigns and event promotion.

Buyers should confirm whether the number of sender profiles and monthly sends included in the tiered plans match their current volume of releases and roster size.

Key Features

  • DJ Promo Mailouts

    Allows users to send audio files with artwork and descriptions to DJs and industry contacts.

  • Feedback Collection

    Supports requiring recipients to provide ratings and comments before they can download a track.

  • Tastemaker Network

    Provides access to a network of over 1,300 opted-in DJs who are available to receive promotions.

  • Real Time Tracking

    Tracks campaign performance, including opens, plays, and downloads.

  • Automated Reminders

    Automatically follows up with recipients who have not yet opened a promo to reduce manual follow-up work.

  • Smartlinks and Pre-saves

    Creates a single link that connects to nine streaming platforms and supports pre-save pages for upcoming releases.

  • Promoly AI

    Includes AI tools to help write promo copy and suggest contacts for specific releases.

  • Event Campaigns

    Supports promoting gigs and festivals with ticket tiers and venue details.

Use Cases

  • Sending Track Promos

    Distributing new music to DJs and journalists via a tracked system.

  • Collecting DJ Feedback

    Gathering star ratings and written reactions from industry professionals to gauge a track's potential.

  • Managing Multiple Labels

    Using separate sender profiles to manage different imprints or clients from one account.

  • Driving Streaming Traffic

    Using smartlinks to direct fans to a preferred streaming platform.

  • Promoting Live Events

    Sending professional promos for label showcases or festivals, including ticket purchase links.

Integrations

  • Facebook Pixel
  • Bandcamp

FAQ

What is the Tastemaker Network in Promoly?

It is a network of over 1,300 DJs and industry professionals who have opted in to receive music promotions, available to all plan users.

Does Promoly offer a free trial?

Yes, there is a 7-day free trial that includes 150 sends and does not require a credit card.

Can I manage more than one record label with one account?

Yes, depending on the plan, you can set up multiple sender profiles to switch between different brands.

What audio formats does the platform support?

Promoly supports both WAV and MP3 files for sending promos.

Source category: Marketing

Source subcategory: Marketing Automation

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