PostBeyond: Employee Advocacy and Social Selling Platform
PostBeyond helps marketing, sales, and HR teams coordinate the sharing of brand content on social media via their employees. It is designed for organizations looking to increase brand visibility through their workforce.
At a glance
- Category
- Browse Marketing tools
- Best for
- Marketing teams, Sales teams, Human Resources departments, Channel partners, Enterprise companies
- Pricing
- Pricing was not clearly available from the provided evidence. A free trial is mentioned; buyers should confirm current pricing on the vendor website.
- Key use cases
- Brand Visibility for Marketing, Social Selling for Sales, Recruitment for HR, Demand Generation for Partners
- Integrations
- SSO, HubSpot, Marketo, Influitive
- Official website
- Visit postbeyond official website
PostBeyond is designed to help employees share company content on their personal social networks. The platform provides a centralized library where administrators can upload pre-approved content, which employees can then share, schedule, or queue.
The tool is intended for organizations with marketing, sales, HR, and channel partner teams who want to increase their reach. It includes guardrails and approval workflows to help maintain brand consistency across user posts.
Buyers should note that the platform includes gamification elements and analytics to track content performance. As part of Influitive, it supports rewards integration to incentivize employee participation.
Before choosing this tool, business owners should confirm if their employees are open to social sharing and if the existing content pipeline can support a consistent library of shareable assets.
Key Features
Centralized Content Library
A repository for pre-approved content that employees can organize, find, and share.
AI Copilot Captions
An AI assistant that generates social media captions based on content URLs and brand voice.
Approval Workflows
A process for reviewing and approving post submissions to align with brand standards.
Social Sharing Tools
Features that allow employees to share, schedule, or queue posts for publishing.
Analytics Dashboards
Reporting tools that track performance at the overall, post, and user levels.
UTM Tracking
Supports the flow of data to marketing analytics tools to measure website traffic and conversions.
Leaderboards
Gamification tools to recognize employees for their social activity.
Brand Compliance Guardrails
Safeguards that flag or prohibit unapproved messages before they are published.
Use Cases
Brand Visibility for Marketing
Helping marketing teams turn employees into advocates to amplify brand stories.
Social Selling for Sales
Supporting sales teams in sharing professional content to engage potential customers.
Recruitment for HR
Helping HR teams attract talent by sharing job openings and company culture on social media.
Demand Generation for Partners
Mobilizing channel partners to share content and drive demand for products.
Best For
- Marketing teams
- Sales teams
- Human Resources departments
- Channel partners
- Enterprise companies
Integrations
- SSO
- HubSpot
- Marketo
- Influitive
Pricing
Pricing was not clearly available from the provided evidence. A free trial is mentioned; buyers should confirm current pricing on the vendor website.
FAQ
What does PostBeyond do?
- PostBeyond provides a platform where companies can manage a library of approved social media content for their employees to share on their own profiles.
Does PostBeyond use AI?
- Yes, it includes an AI Copilot designed to help employees generate captions for their posts based on the content they are sharing.
Who is this software best for?
- It is designed for marketing, sales, and HR teams in organizations that want to increase their social reach through employee advocates.
Can you track the results of shared posts?
- Yes, the platform includes analytics dashboards and UTM tracking to measure engagement and website traffic.
Source category: Marketing
Source subcategory: Sales Enablement
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Categories
Software Type
How AI is used
PostBeyond is an employee advocacy and social selling platform for marketing, sales, and HR teams. It supports the sharing of approved company content via a centralized library and AI-generated captions. Buyers should consider internal employee engagement levels when evaluating the tool.
Pros & Cons
Pros
- Includes AI-powered caption generation to help employees customize posts.
- Provides analytics at the user and post level.
- Includes an approval process to help maintain brand messaging.
- Supports scheduling and queuing for post timing.
Cons
- Specific pricing tiers are not detailed in the provided evidence.
- Effectiveness depends on the willingness of employees to participate in social sharing.
