AI TOOL PROFILE

PostBeyond: Employee Advocacy and Social Selling Platform

PostBeyond helps marketing, sales, and HR teams coordinate the sharing of brand content on social media via their employees. It is designed for organizations looking to increase brand visibility through their workforce.

Pricing

Pricing was not clearly available from the provided evidence. A free trial is mentioned; buyers should confirm current pricing on the vendor website.

At a glance

Best for
Marketing teams, Sales teams, Human Resources departments, Channel partners, Enterprise companies
Key use cases
Brand Visibility for Marketing, Social Selling for Sales, Recruitment for HR, Demand Generation for Partners
Integrations
SSO, HubSpot, Marketo, Influitive
Visit postbeyondpostbeyond software interface screenshot

How AI is used

PostBeyond is designed to help employees share company content on their personal social networks. The platform provides a centralized library where administrators can upload pre-approved content, which employees can then share, schedule, or queue.

The tool is intended for organizations with marketing, sales, HR, and channel partner teams who want to increase their reach. It includes guardrails and approval workflows to help maintain brand consistency across user posts.

Buyers should note that the platform includes gamification elements and analytics to track content performance. As part of Influitive, it supports rewards integration to incentivize employee participation.

Before choosing this tool, business owners should confirm if their employees are open to social sharing and if the existing content pipeline can support a consistent library of shareable assets.

Key Features

  • Centralized Content Library

    A repository for pre-approved content that employees can organize, find, and share.

  • AI Copilot Captions

    An AI assistant that generates social media captions based on content URLs and brand voice.

  • Approval Workflows

    A process for reviewing and approving post submissions to align with brand standards.

  • Social Sharing Tools

    Features that allow employees to share, schedule, or queue posts for publishing.

  • Analytics Dashboards

    Reporting tools that track performance at the overall, post, and user levels.

  • UTM Tracking

    Supports the flow of data to marketing analytics tools to measure website traffic and conversions.

  • Leaderboards

    Gamification tools to recognize employees for their social activity.

  • Brand Compliance Guardrails

    Safeguards that flag or prohibit unapproved messages before they are published.

Use Cases

  • Brand Visibility for Marketing

    Helping marketing teams turn employees into advocates to amplify brand stories.

  • Social Selling for Sales

    Supporting sales teams in sharing professional content to engage potential customers.

  • Recruitment for HR

    Helping HR teams attract talent by sharing job openings and company culture on social media.

  • Demand Generation for Partners

    Mobilizing channel partners to share content and drive demand for products.

Integrations

  • SSO
  • HubSpot
  • Marketo
  • Influitive

FAQ

What does PostBeyond do?

PostBeyond provides a platform where companies can manage a library of approved social media content for their employees to share on their own profiles.

Does PostBeyond use AI?

Yes, it includes an AI Copilot designed to help employees generate captions for their posts based on the content they are sharing.

Who is this software best for?

It is designed for marketing, sales, and HR teams in organizations that want to increase their social reach through employee advocates.

Can you track the results of shared posts?

Yes, the platform includes analytics dashboards and UTM tracking to measure engagement and website traffic.

Source category: Marketing

Source subcategory: Sales Enablement

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