

Placester is a website building platform designed for the real estate industry. It provides a codeless editor with a variety of templates and over 5,000 customization options, allowing users to build an online presence without technical development skills.
The platform is designed for individual agents, real estate teams, and brokerages. It includes business tools such as a built-in CRM, email marketing, and a native live chat widget to help capture and manage leads.
A primary feature is its direct IDX integration, which supports over 600 MLSs to display property listings, open houses, and sold properties. For brokerages, the Agent Manager helps with onboarding and duplicating websites across a team.
Buyers should confirm which plan they need based on their required page count and monthly email limits, and should account for the separate monthly fee per MLS integration.
An editor with over 5,000 customization options and pre-designed templates.
Supports integration with over 600 MLSs to showcase listings, sold properties, and open houses.
Tools to import contacts, track lead activity, and send drip campaigns or email blasts.
Includes custom landing pages, home valuation pages, pop-ups, and a native live chat widget.
Allows brokers to manage agent rosters, duplicate website templates, and route leads.
Enables users to manage their website and respond to live chat leads via a mobile app.
Using direct IDX integration to display listings from various MLSs.
Setting up home valuation pages and pop-up forms to capture visitor information.
Using the Agent Manager to create and assign branded websites to new agents.
Managing lead activity and sending automated email campaigns through the integrated CRM.
Plans for agents start at $59 per month, with team plans starting at $199 and broker plans at $399. Annual billing provides a 20% discount. There is an additional $25 monthly fee per MLS integration.
It is designed for real estate agents, teams, and brokers who need a professional website with property listing capabilities.
Yes, the platform offers a free trial period, and credit card details are not required to register.
Placester integrates directly with over 600 MLSs. There is a support fee of $25 per month per active MLS contract.
Agent plans focus on individual sites and CRM, while Broker plans include the Agent Manager for overseeing multiple agent websites and routing leads.
Source category: Real Estate
Source subcategory: Website Builder
Placester is a website builder tailored for real estate agents and brokerages. It supports property listing display via IDX and lead management through a built-in CRM. Buyers should note that MLS integrations carry an extra monthly cost regardless of the chosen plan.