Placester: Real Estate Website Builder

Key Features

• Codeless Website Builder

  An editor with over 5,000 customization options and pre-designed templates.

• Direct MLS & IDX Integration

  Supports integration with over 600 MLSs to showcase listings, sold properties, and open houses.

• Built-in CRM & Email Marketing

  Tools to import contacts, track lead activity, and send drip campaigns or email blasts.

• Lead Capture Tools

  Includes custom landing pages, home valuation pages, pop-ups, and a native live chat widget.

• Agent Manager

  Allows brokers to manage agent rosters, duplicate website templates, and route leads.

• Mobile App Management

  Enables users to manage their website and respond to live chat leads via a mobile app.

Use Cases

• Property Listing Showcase

  Using direct IDX integration to display listings from various MLSs.

• Lead Generation

  Setting up home valuation pages and pop-up forms to capture visitor information.

• Brokerage Agent Onboarding

  Using the Agent Manager to create and assign branded websites to new agents.

• Client Nurturing

  Managing lead activity and sending automated email campaigns through the integrated CRM.

Integrations

• Follow Up Boss
• Cloze
• Rechat
• RealSatisfied
• Unsplash
• Zapier

FAQ

Who is Placester designed for?

It is designed for real estate agents, teams, and brokers who need a professional website with property listing capabilities.

Does Placester include a free trial?

Yes, the platform offers a free trial period, and credit card details are not required to register.

How does the MLS integration work?

Placester integrates directly with over 600 MLSs. There is a support fee of $25 per month per active MLS contract.

What is the difference between Agent and Broker plans?

Agent plans focus on individual sites and CRM, while Broker plans include the Agent Manager for overseeing multiple agent websites and routing leads.