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Placester: Real Estate Website Builder

Placester helps real estate agents, teams, and brokers create websites with integrated lead capture and property listings. It supports firms that need to manage multiple agent sites from a single dashboard.

At a glance

Category
Real Estate
Best for
Real Estate Agents, Real Estate Teams, Real Estate Brokerages, Non-technical real estate professionals
Pricing
Plans for agents start at $59 per month, with team plans starting at $199 and broker plans at $399. Annual billing provides a 20% discount. There is an additional $25 monthly fee per MLS integration.
Key use cases
Property Listing Showcase, Lead Generation, Brokerage Agent Onboarding, Client Nurturing
Integrations
Follow Up Boss, Cloze, Rechat, RealSatisfied, Unsplash
Official website
www.placester.com
Screenshot of Placester website

Placester is a website building platform designed for the real estate industry. It provides a codeless editor with a variety of templates and over 5,000 customization options, allowing users to build an online presence without technical development skills.

The platform is designed for individual agents, real estate teams, and brokerages. It includes business tools such as a built-in CRM, email marketing, and a native live chat widget to help capture and manage leads.

A primary feature is its direct IDX integration, which supports over 600 MLSs to display property listings, open houses, and sold properties. For brokerages, the Agent Manager helps with onboarding and duplicating websites across a team.

Buyers should confirm which plan they need based on their required page count and monthly email limits, and should account for the separate monthly fee per MLS integration.

Key Features

Codeless Website Builder

An editor with over 5,000 customization options and pre-designed templates.

Direct MLS & IDX Integration

Supports integration with over 600 MLSs to showcase listings, sold properties, and open houses.

Built-in CRM & Email Marketing

Tools to import contacts, track lead activity, and send drip campaigns or email blasts.

Lead Capture Tools

Includes custom landing pages, home valuation pages, pop-ups, and a native live chat widget.

Agent Manager

Allows brokers to manage agent rosters, duplicate website templates, and route leads.

Mobile App Management

Enables users to manage their website and respond to live chat leads via a mobile app.

Use Cases

Property Listing Showcase

Using direct IDX integration to display listings from various MLSs.

Lead Generation

Setting up home valuation pages and pop-up forms to capture visitor information.

Brokerage Agent Onboarding

Using the Agent Manager to create and assign branded websites to new agents.

Client Nurturing

Managing lead activity and sending automated email campaigns through the integrated CRM.

Best For

Real Estate AgentsReal Estate TeamsReal Estate BrokeragesNon-technical real estate professionals

Integrations

Follow Up BossClozeRechatRealSatisfiedUnsplashZapier

Pricing

Plans for agents start at $59 per month, with team plans starting at $199 and broker plans at $399. Annual billing provides a 20% discount. There is an additional $25 monthly fee per MLS integration.

FAQ

Who is Placester designed for?

It is designed for real estate agents, teams, and brokers who need a professional website with property listing capabilities.

Does Placester include a free trial?

Yes, the platform offers a free trial period, and credit card details are not required to register.

How does the MLS integration work?

Placester integrates directly with over 600 MLSs. There is a support fee of $25 per month per active MLS contract.

What is the difference between Agent and Broker plans?

Agent plans focus on individual sites and CRM, while Broker plans include the Agent Manager for overseeing multiple agent websites and routing leads.

Source category: Real Estate

Source subcategory: Website Builder

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