{"best_for":["Real Estate Agents","Real Estate Teams","Real Estate Brokerages","Non-technical real estate professionals"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/placester","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/placester.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-034.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: Placester (https://aitoolsforbusiness.ai/placester)"},"features":["Codeless Website Builder: An editor with over 5,000 customization options and pre-designed templates.","Direct MLS & IDX Integration: Supports integration with over 600 MLSs to showcase listings, sold properties, and open houses.","Built-in CRM & Email Marketing: Tools to import contacts, track lead activity, and send drip campaigns or email blasts.","Lead Capture Tools: Includes custom landing pages, home valuation pages, pop-ups, and a native live chat widget.","Agent Manager: Allows brokers to manage agent rosters, duplicate website templates, and route leads.","Mobile App Management: Enables users to manage their website and respond to live chat leads via a mobile app."],"freshness_status":"fresh","name":"Placester","pricing_note":"Plans for agents start at $59 per month, with team plans starting at $199 and broker plans at $399. Annual billing provides a 20% discount. There is an additional $25 monthly fee per MLS integration.","pricing_url":"https://www.placester.com/pricing","primary_category":"Real Estate","profile_last_verified":"2026-06-07T14:58:01.265Z","secondary_categories":[],"short_description":"Placester is a website builder for real estate professionals featuring codeless customization and direct MLS integration.","slug":"placester","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/placester","use_cases":["Property Listing Showcase: Using direct IDX integration to display listings from various MLSs.","Lead Generation: Setting up home valuation pages and pop-up forms to capture visitor information.","Brokerage Agent Onboarding: Using the Agent Manager to create and assign branded websites to new agents.","Client Nurturing: Managing lead activity and sending automated email campaigns through the integrated CRM."],"website_url":"https://www.placester.com/"}