AI TOOL PROFILE
Nexoya: AI Budget Optimizer for Digital Advertising
- Marketing
- Marketing Automation
- Marketing Agencies
- Performance Marketing Professionals
- Mid-Market Companies
- Enterprise Companies
Pricing
Pricing varies based on setup and advertising spend. Estimated ranges for the Premium package are €600–€800/mo and Premium Plus are €2,600–€4,800/mo. A 10% discount is available for annual payments.
At a glance
- Best for
- Marketing Agencies, Performance Marketing Professionals, Mid-Market Companies, Enterprise Companies
- Key use cases
- Cross-Channel Budget Optimization, Budget Planning and Forecasting, Centralized Performance Reporting, Attribution Analysis
- Integrations
- Google Ads, Meta, TikTok, Snapchat, Microsoft Ads
- Official website
- Visit nexoya official website
How AI is used
Nexoya is an AI-driven platform that aggregates data from various digital advertising channels into a single location. It is designed for performance marketing professionals, agencies, and companies that manage ad spend across multiple platforms and wish to reduce manual spreadsheet work.
The software focuses on attribution and budget optimization, using AI algorithms to suggest where funds may be shifted to support campaign effectiveness. It also provides tools for simulating different investment levels to help marketers analyze potential business outcomes.
Buyers should confirm that their current multi-channel ad setup is compatible with the platform. Because pricing is personalized based on spend and setup, a direct consultation is required for a final quote.
Key Features
Cross-Channel Data Aggregation
Collects and harmonizes marketing data from over 40 different tools into a centralized dashboard.
AI-Powered Attribution
Uses regression-based modeling to provide campaign-level insights into how different channels contribute to conversions.
AI-Driven Budget Allocation
Reviews and suggests budget shifts from lower-performing to higher-performing campaigns based on set targets.
Scenario Simulation
Allows users to model different budget levels and analyze the potential impact on leads or revenue.
Performance Forecasting
Analyzes historical data points to forecast campaign performance across portfolios and channels.
Diminishing Return Curve
Helps identify the point where additional budget investment may stop yielding beneficial returns.
Use Cases
Cross-Channel Budget Optimization
Shifting ad spend between platforms like Google, Meta, and TikTok to support total portfolio performance.
Budget Planning and Forecasting
Using scenario simulations to determine budget levels needed to reach specific lead or revenue targets.
Centralized Performance Reporting
Aggregating KPIs from multiple ad channels into one view to reduce manual data processing.
Attribution Analysis
Evaluating campaign-level performance using AI modeling to understand channel effectiveness.
Integrations
- Google Ads
- Meta
- TikTok
- Snapchat
- Microsoft Ads
- Google Analytics 4
- Adobe Analytics
- Shopify
- Salesforce
- HubSpot
- Pipedrive
FAQ
How does Nexoya's pricing work?
- Pricing is personalized and varies based on your specific account setup and monthly advertising spend. Premium and Premium Plus packages are available with different levels of analytics and reporting.
What channels can Nexoya integrate with?
- Nexoya integrates with over 40 tools, including ad platforms like Google Ads, Meta, TikTok, and Microsoft Ads, as well as various CRM and analytics platforms.
Is there a discount for paying annually?
- Yes, Nexoya offers a 10% discount on the total price for users who choose annual payment.
What is the 'Scenario Simulation' feature?
- It allows marketers to model different budget levels to predict potential outcomes, such as the number of leads or revenue that may be generated from a specific investment.
Source category: Marketing
Source subcategory: Marketing Automation
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